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Using LinkedIn to Promote Your Business - 5 Easy Steps
The possibilities for using LinkedIn to market your organization are practically endless. If you don't know where to start or are experiencing trouble finding the time, try our five easy steps for promoting your business with LinkedIn.

First, you need a personal LinkedIn page. Be sure you have completed your profile and have a flattering position summary for the company to market. Additionally, Social media Marketing Abuja should be 100% complete.

Next decide how you'll accept connections. LION (LinkedIn Open Network) members hook up to almost anyone that requests if they know them or not. More conservative members only connect to people they personally know. That is your choice and you may adjust your settings to talk about or hide your connections. There are various security settings that control just how much or how little of your information is shared. For anyone who is concerned about sharing information, start with very secure settings and you could adjust as needed. Never share personal information like home address.

Now let's get right down to business promotion:

1) Create a company page with your logo, overview, specialties and statistics. Make sure current employees link to the page and that you have included your website.

2) Search for groups to join which are of interest to your customers. There are several groups on LinkedIn that one could easily reach the 50 limit set by LinkedIn. Needless to say, it is possible to join groups that are of personal interest, but if you are promoting your company the best groups will be those of interest to your customers.

3) Develop a group predicated on your subject matter expertise. It is easy to create and promote a group. Create a group selecting a name that describes the group and promote to your contacts. It is advisable to approve new members instead of have an open access.

4) Start group discussions and keep carefully the conversation going. Some groups will be very active among others will need prodding. Periodically promote your group to obtain new members. Make sure you monitor messages for appropriate content and spam. You can remove abusers from your own group.

5) Look at the open Q&A discussions. Even though you choose never to participate, take a go through the types of questions and answers that are being posted. You may want to experiment in this open forum before starting your own group. In case you are (or desire to be) a topic matter expert for the company, search this forum for questions to answer.
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