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Future of Digital Marketing
Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed half a year into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for his or her customer's services and products. As per industry experts, 2021 may be the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This short article on "Future of Digital Marketing?" throws more light on the concepts.

Digital Marketing in the Future

A. Shoppable Posts

The Covid-19 pandemic has brought the never-before problems of social distancing and lockdowns in many parts of the globe. With customers searching of easier ways to shop, digital marketers thought of the brilliant idea of Shoppable posts. So, when a customer browses a social media platform, he/she results in a shoppable post (product/service) with the link given in the bio. The customer finds it easy to tap and buy the product or choose the service. For instance: the Clothing brand, Anthropologie uses the same strategy to attract customers. read more are soon to check out the cue and shoppable posts will become the future of digital marketing ways of boost marketing campaigns.

B. Programmatic Advertising

The marketing team finds it difficult to put advertisements on all channels that provide valuable information regarding products/services frequented by the target audience. Programmatic advertising solves this challenge as it offers customers personalized advertisements on the favourite channels at specific places predicated on their interests/behaviour. Companies that produce use of programmatic advertising are - Expedia (tourism), BuildDirect (DO-IT-YOURSELF) and AirAsia (airlines). Programmatic advertising can be called the continuing future of Digital Marketing, as it focuses on the Share of Attention of customers and will make way for the very best advertising campaign. Yes, did we forget to inform you that it gives the best ROI?

C. Interactive Content

Digital Marketing experts are always on the toes to wthhold the loyal customers of their company, by various methods. The theory is to make customers not merely shop but additionally interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but additionally in web design. The website as well the social media posts should not only interest the mark audience but additionally outsmart the competition. They also have to be mindful that this content matches the brand and objective of their organization.

D. Voice Search

There was a time when customers who chosen purchases on E-Commerce websites were above 25 years of age. Cut to the present, even children and teenagers have become regular customers of online shopping offers. And, they purchase a product or choose service via the Voice Search method. With IoT-enabled apartments becoming famous with households, content managers along with the digital marketing team have their hands full in making the website/product content optimized for voice-friendly requests by digital assistants for the future. They need to focus on long-tail keywords, and in addition need to have deep knowledge of the mark audience.

E. Influencer Marketing

The idea of Influencer Marketing is not new, as celebrities endorsed products/services in radio and television because the 1940s. However, the name "influencer marketing" stands apart. An individual with an enormous following in social media platforms (for example, Instagram) is approached by brands to advertise products. But you can find challenges, as the general public has become aware of the multinational corporations signing these influencers for large pay checks. So, there is corporate distrust, and the mark audience makes a decision using the influencer's credibility. This idea will stay grounded and will play a vital role in the digital marketing field.

Conclusion

True, you can find other technologies that play a prominent role in digital marketing such as Augmented Reality, Virtual Reality, Artificial Intelligence, Chatbots and much more, but we have centered on only the other four in the following paragraphs. Digital marketers in the years to come will have to successfully are the emerging technologies within their strategies. This is never to only reach the prospective audience with precision, but also outsmart the competitors.

This short article throws light on the continuing future of digital marketing; there are some trends which have newly appeared; such as shoppable posts, programmatic advertising etc. Marketing strategies, as always, will change in the future and one always must remain updated.
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