Notes

KEY27 Forklift Manufacturer Case Study
Key27, Key27 Marketing, Key27 Online Conversion Service of all kinds are demanding digital advertising today. As this is the case, the competition is quite stiff in the online space, no matter what industry your business is in. Due to these circumstances, a way must be found to navigate the chaos and stand out. This is where we, KEY27 Marketing, come in. We take care of growing your business through online marketing. One of our customers, a manufacturer of forklift accessories, noted that their online presence was not generating customers. This could be due to a multitude of factors. The customer's goal was to increase the number of customers and leads they received from their online store (this is a website conversion optimization issue). They also wanted more visitors from people searching for their products online (this translates to improved search engine optimization of the site).

Our approach was practical from the start. Our client cooperated and trusted us to make the necessary changes to his online presence. We took a look at your website and made some changes to optimize conversion metrics - these were simple but vital changes that created a friendlier user experience and encouraged easy conversion from just lead to paying customer. In addition to improving your website's conversion metrics, we also made sure that site maintenance was easy and flawless, so site maintenance wasn't a chore.

Most of our efforts went into search engine optimization for this client. A key factor that significantly increases organic traffic and visibility is backlink building, which we focus on extensively. These actions worked tremendously to achieve the client's desired goals.

After implementing these tactics, there was a clear increase in the metrics we were targeting. In the first year, we saw a 75% increase in new users and a 138% increase in organic traffic. While these numbers are impressive, the most important metric is conversions, which have increased by 158%. This means that this client's online customers more than doubled in the first year. We continue to work closely with this client beyond the first year and every year there has been a steady increase in organic traffic. For example, if we compare January-April 2022 with the first year we started collaborating, there was a 195% increase in organic traffic.

The increase in these specific metrics is a clear indication that our approach was appropriate for meeting and exceeding customer goals. At KEY27 Marketing Oakville, we tailor our digital strategy according to each client's individual needs and goals.


If you are looking to improve your online metrics and optimize your website performance, let KEY27 help you. Book your FREE 30-minute consultation today and find out how we can help your business move forward.

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