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MiniMe for Women A Global Trend
A recent trend across the globe is making fashion-conscious people take a second look at girls and mothers in matching outfits. This fashion trend has been so well-received that Serena Williams and Kim Kardashian support it.


In the meantime, as Millennial parents continue spending much of their income on their children, luxury brands as well as retailers have joined the mini-me movement to capitalize on the $1.4 billion market for kid's clothes. It's also a good marketing opportunity for companies, because many of them have started sending their children to runway shows at fashion shows.



H&M is aiming to make the most of the trend worldwide with a new collection that will have children's and adult clothing made with the same patterns, designs and jacquards. The first collection includes kaftan-style dresses, long , statement skirts with ruffled blouses and tunic tops.


The second drop will include vibrant greens and spicy yellows, as well as gold and silver. A colour palette of pomegranate red lilac pink and fresh white will be used to enhance the feminine silhouettes and cuts that form the core feature of the collection.


The one-child policy has been relaxed in China, the country's young families are now embracing luxurious fashion. MiniMe Blanket in spending has helped to drive a broader footprint of designer brands. This trend is likely to continue as more Chinese women join into the workforce. Additionally, more moms choose to reside in cities and look for jobs in foreign countries. This is why international assignments are becoming increasingly prevalent in business and finance, particularly in companies that want to keep the best employees.

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