Notes

Flamingo Merch from Kitsch to Cool
The once-stupid lawn ornament The flamingo has become an icon of cool.


Flamingos used to be a kitschy product with a bad name, now grace everything from Givenchy dresses to Target pillows thanks to their recent popularity as a style trend. But the transition from tacky into cool demonstrates an essential fact about fashion: trends can and do pass by.


Joanna Mathews, fashion futurist and fashion designer, believed that the pink-feathered creature a sign of poor taste at the time it first came to light. "It was a symbol of the navete of suburban Americans."



The bird's return began after Union Products, which made plastic flamingos back in 2006, shut down. Its return was fueled by an increase in gay culture and a rise in popularity for movies based on flamingos and books.


Target was in desperate search of a hit for its clothing for children and began selling flamingo sheets and pillows under its Pillowfort brand in 2010. Sales were on the rise. Now, the shop offers over 100 flamingo products in various categories.


Celebrities' Instagram posts, Pinterest pages, and style blogs helped fuel the flamingo trend, which also included Marc Jacobs. By 2014, the bird was appearing on runways that were upscale, from Gucci to Bottega Veneta.


What began as a quaint object is now an emblem of coolness, as shoppers flock to stores such as Nordstrom and Crate & Barrel for flamingo-printed bags, shirts, and scarves. Google searches for flamingos has hit a record high. Shoppers are searching for wallpapers featuring flamingos or lampshades with flamingos as well as candles that flamingos.


The result is that flamingos have been reborn as one of the top trends in the years 2015 and 2016. Retailers such as Nordstrom and IKEA offer a large selection of items that feature flamingos in their stores from hoodies to t-shirts to bags and much more.


In Britain, John Lewis has offered a variety of products with flamingos, such as inflatable pool floatsand towels, gifts wraps and novelty glasses. According to Flamingomerch , flamingo products within her department have increased by more than a third.

My Website: https://www.flamingomerch.shop/