Notes

Why Your Business Brand Shouldn't Be An Exact Mirror Image Of You
"Mirror, Mirror on the wall... Who's The Fairest AMONG All?" The wicked witch uses this line to ask her magic mirror about her beauty, and time and time again, the mirror always says, "Why, you are, needless to say!" Then, one day, the mirror answers "There's one fairer than you-and her skin is white as snow." This simple truth sends the witch on a rampage. She disguises herself, poisons poor Snow White, and puts her right into a magical coma.

This tale of jealousy and deception cautions children everywhere that nothing good will come of vanity. But if you ask the average small business owner what differentiates their business from the competition, among the first answers you'll hear is "Why, I really do. I'm the best as of this in the land!"-or some variation on that refrain.

Vanity is not the "fairest among all."

Vanity, even though backed by your organization acumen or experience, is never pretty. And it's really not universally appealing to customers-unless they've caused you before or know you socially. The point that it's you running your organization will most likely not mean much to the common new customer.

Customers and prospects are more concerned about their needs, their businesses, and their situations than they're about how good you are. What they want to know is how you are going to help them. And when you're a one-person business, they're apt to be more concerned about the truth that you're the only person there rather than being thrilled about your experience.

And this is in which a brand steps in.

Your business brand's job is to take your one-person business and make it seem established and stable-rather than fly-by-night and risky to work with.

A brand also needs to make your business seem more "businesslike"- and which means credible, dependable, and customer-focused. A small business brand may help you position your business as helpful, worried about clients, and capable of delivering.

Finally, a brand allows you to speak about and present your organization as a separate entity-instead of constantly talking about your, you can discuss your business. In other words, a brand helps to take the spotlight off the entrepreneur and give the business a personality of its. This allows one to do a bit more "crowing" about your business, without seeming just like you are bragging about yourself.

Keys to separating your business brand from you.

1. Think about what size you want your business to eventually be. If you are planning to stay a one-person business, then your business's brand often will be closer to your own personality than if you are planning to grow your organization and eventually hire employees. If you are planning to hire people, guarantee that your employees can demonstrate the brand characteristics you choose.

2. Look at other businesses in your industry and how they present their brands. This assists point you in the proper direction for your brand and also help you make sure your brand will stick out. Consider the things they talk about and how they discuss their businesses.

See which business's materials and brands you're most attracted to and the lessons or suggestions it is possible to pull from their materials and repurpose for your own. Just don't copy them exactly, or your brand won't be unique. Look at the pictures they use and what they describe their businesses with-both elements contribute to your brand.

3. Figure out which of one's personality traits are most effective to your business. more info to do this would be to think about your market and the reassurance it needs to go from being interested in doing business with you to making the commitment.

Many of these traits are likely to be those expected of any business worth working with-fair pricing, good service, and the list goes on and on. Which means you also need to think about the factors that differentiate you from your competition. You also want to focus on factors that make you appealing to the people you want to hire you.

This is a pretty tall order, but try out your brand on your own market and see what resonates using them before "carving it into stone"-which, regarding your brand, means before you print any marketing materials. Test thoroughly your ideas out with temporary materials or by incorporating them into an elevator pitch at the next networking event. At the minimum, call up a few of your best clients and run your ideas by them.

4. Consider creating a logo because the face of your business. If you are using an image of yourself as the primary graphic for your business, it suggests you're always going to take personal care of all client accounts-which is not a message you need to send if you're likely to grow your business or hire subcontractors or assistants. Utilizing a photo also brings in the vanity aspect again. "Look at me, I'm here to do business with you." might not be the best message to send.

If you keep these 4 steps at heart and create a brand that leaves you as well as your vanity out of your picture, your organization won't run into as a wicked witch. Instead, you'll create a brand that will make your organization "the fairest one of all" to your very best clients and help you live happily ever after.

Erin Ferree is really a brand identity designer who creates big visibility for smaller businesses. As the owner of elf design, Erin is passionate about helping her clients stick out before their competition and attract more clients. Her "Define Your Difference Branding Workbook" will allow you to with your brand definition - the most crucial step in the logo design process.
My Website: https://cnnislands.com/which-are-the-real-risks-of-system-piercing-advice-for-parents-of-teens-teens/