Notes

Are You Stunting Your Business Growth? (First Article Of 2)
If a company is bumping combined with the same profits year after year it often lacks a number of of:

strategic growth plan
marketing plan
appropriate sales approach
project scheduling
monitored customer service
Unplanned operational processes
Missing one among these results in wasted effort for your company. Sometimes with costs which are hidden by "just conducting business."

For example, think of Mr. Smith ringing to report a problem with the tap on his bathroom suite...

XYZ Customer Service Agent (XYZ CSA): "Hello The Sunny Bathroom Company. How may I help you?"
Mr Smith: "Ah, hello. I bought one of your Kon-Tiki bathroom suites and you installed it for me personally last week. Unfortunately among the taps fails and we didn't realise until your plumber left and we couldn't obtain him to ask him to come back."
XYZ CSA: "Oh that's a shame. Unfortunately I don't do the scheduling for the plumber so I've no idea when he can make contact with sort it out for you. I'll ring his department and discover a time and ring you back?"
Mr Smith: "Great thanks"
XYZ CSA then puts the telephone down and starts to note the request. Another call comes through XYZ takes the call and then forgets to complete the note.
The next morning...

ABC CSA: "Hello The Sunny Bathroom Company. How can i help you?"
Mr Smith: "I rang yesterday about obtaining a plumber to sort my tap out."
ABC CSA: "Oh. There is nothing here about this. Just give Burmese Cuisine ... "
Not to mention this ties up another employee on a single problem. And is really a hidden cost. Plus the customer is annoyed that he's been forgotten and is likely to tell others of his misfortune. They are all hidden effects of poor customer service.

How To Grow Your Business

Use a fresh pair of eyes. Get an outside consultant to come in and go through it.

Usually the directors and owners are too close to the business and daily work so can't step back as easily as they might like to.

Which means problems get left to one side. There they fester and eat away at growth and profits. Without you truly realising, because "you're getting round to it soon".

Whenever I go into a business I usually find areas that a business can grow profitably. Equally I can see where the business has unreasonable costs or poorly performing people.

As a consultant you could find a sales approach, operational process, online marketing strategy, product, service or customer type that may either be improved or needs removing.

The reason why good consultants can get into businesses and identify problem areas or those with potential isn't because they're much better than the owners or directors. It is because they come with objective judgment and analysis is founded on knowledge of other companies they've been in.

The other thing is a consultant can report hard truths that must be faced without needing to dress them up. In the next article I'll look of which fresh pair of eyes you should enter your business and just why.

Jim Symcox coaches business through marketing strategies, implementation and use of social media to higher and easier profits. Business doesn't must be tough! He's also a copywriter, blogger and the author of "How exactly to Leap Ahead Of YOUR COMPETITION".

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