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Ten Writing Ideas to Promote Your Business
Expect On Your Website of the most effective ways to market your professional service business are by speaking and writing. Many professionals talk with groups and offer seminars and workshops, while others elect to promote their business through writing. If you are in this second group who prefer to write to promote your business and so are perhaps stuck for inspiration and ideas, here are some tips to get you started.

1. Find inspiration

Ideas are everywhere. Develop the habit of continually gathering ideas and creating an 'idea file' either in a file folder, a notebook, or perhaps a computer file.

2. Focus

Creative people often have so many ideas about what they COULD write about, that they never get right down to the specific business of writing. Concentrate on someone to three projects at the most. Choose projects that you could bring to completion within three months or so, and focus on completing them before you move on.

3. Write about a subject you really like

Writing could be tedious and difficult sometimes, especially if you are not excited about your topic. When possible, try to find a topic that you are really enthusiastic about, in order that you are motivated to become a specialist about it and then share what you have learned with others.

4. Brainstorm your ideas

Whether mentally or on paper, take time to let your creative juices flow. Think about why you're writing and what you wish to say. Then mind map your opinions on a blank page, or write down some notes in what you need to say. For longer written pieces such as for example books, create a preliminary outline you could expand on later.

5. Do the research

If you're lacking information, or need to gather some facts in order to make a point, execute a little research. The internet is chock full of information right close at hand. This may be all you have to to get the motivation to start, or even to fill in a gap.

6. Write for a specific target market

Take time to consider who you're writing for. What exactly are their needs and specific challenges? Reveal solutions to the issues you see your ideal clients repeatedly having, or around the questions they always ask you. Write three tips you want them to know, and expand on each of these points by writing three sentences, and you'll have an article.

7. Communicate personally with your readers

If you are writing an ezine or articles for online publication, write in a very personal manner to determine trust. Use 'you' when you write so you are speaking to the individual directly. Write clear and simple sentences and stay away from jargon and clich�s. Write very short paragraphs to make it better to read online.

8. Provide valuable information that prospects may use

Writing is ways to demonstrate your expertise also to build your visibility and credibility together with your target audience. Share from your experiences and learning. Reveal solutions to the problems that you or your clients are experiencing. Help prospective clients see why and how they need the solution it is possible to provide them.

9. Develop the habit of writing

Enter the habit of writing regularly. Filter creative time for your writing frequently - whether quarter-hour to an hour each day, or a full morning or day once weekly. Make a commitment to yourself or to a writing partner to create regularly, and stay with it. Over time, you'll develop a nice body of work.

10. Write for the joy of it

Write about everything you are really thinking about - what you're passionate about. That passion will come to your readers, and they will be inspired to use something new. They'll interact with what you're saying, and could be so inspired that they can contact you to get more information.

Writing can be a very effective tool for attracting clients and opportunities and growing your business. It's a smart way to supply value and stay in touch with clients.
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Copyright 2006 by Jan Marie Dore. www.janmariedore.com

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Jan Marie Dore teaches women business owners secrets to success. Sign up for her savvy and smart FREE e-zine and receive a 30 page Bonus Report ?The 7 Critical Small Business Marketing Mistakes Women Make. . . and Answers to Easily Fix Them? by visiting
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