Notes

THE WORTHINESS of "Free" Public Relations
If you're like most consumers, you become intrigued by way of a product you see advertised, but you probably won't buy it and soon you read about it in an editorial column or hear about it on a radio or TV show. Additional info 's the "third-party endorsement" of a product by a reporter, columnist or newscaster that provides it credibility and frequently makes it something consumers need it.

That third-party endorsement in a newspaper or magazine column, or on TV or radio is often the consequence of a public relations campaign. It's important to note that pr could be a low- cost or even free way to get your Nutraceutical products noticed. How? When read more are introducing something you believe is truly newsworthy, below are a few quick tips to generating "free" publicity:

Write a press release- if you have a new product to introduce, write a news release about it. Pr announcements come in many formats, but the important things to keep in mind are...

use a title that's intriguing;
include important information about the benefits of your service or product in the initial paragraph or two; and
make sure to include your contact information.
Send the release to your neighborhood news media- As you read your newspaper, watch your preferred newscast or listen to a local radio talk show, focus on which reporter or newscaster would be the most likely to report on consumer products or conditions that relate to your product offering(s). Then make certain you send a press release directly to her or his attention.


Call to check out up- Never assume that as soon as the reporter or newscaster receives your "pitch" it'll be reported on immediately. It might take days, weeks as well as months before it gets covered. And it will only get covered if, actually, it's newsworthy. While it is true that a reporter often requires a gentle reminder, especially if a major news event is breaking. Remember - don't pester.


Do not get discouraged- If one reporter says it's not the right fit for column or newscast, don't quit. Check to see when there is someone else at the news headlines outlet who would be more appropriate.
A few other quick reminders about getting free publicity:

Timeliness is critical- your information has to be something truly new or very much linked to a hot current topic or trend;

Make your uniqueness clear- be sure to clarify why your product is really different from anything else out there, or it will be regarded as more of an "ad" than important news; and

Offer photos, product samples or background information to make it really possible for a reporter to do the story. Remember, reporters have to find interesting news to report on each day, therefore the easier you make their job the much more likely you'll get the free coverage!
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