Notes

The Value of "Free" Public Relations
If get more info 're like most consumers, you become intrigued by way of a product you see advertised, but you probably won't buy it until you read about it within an editorial column or hear about it on a radio or TV show. It is the "third-party endorsement" of a product by way of a reporter, columnist or newscaster that gives it credibility and often makes it something consumers want to buy.

That third-party endorsement in a newspaper or magazine column, or on TV or radio is frequently the consequence of a pr campaign. It is critical to note that pr can be quite a low- cost and even free solution to get your Nutraceutical products noticed. How? In case you are introducing something you think is truly newsworthy, here are a few quick tips to generating "free" publicity:

Write a press release- if you have a fresh product to introduce, write a press release about it. Pr announcements come in many formats, however the important things to remember are...

use a title that is intriguing;
include important information about the benefits of your service or product in the initial paragraph or two; and
be sure you include your contact information.
Send the release to your local news media- As you read your newspaper, watch your preferred newscast or pay attention to an area radio talk show, pay attention to which reporter or newscaster will be the probably to report on consumer products or conditions that relate with your product offering(s). Then make certain you send a news release directly to his or her attention.


Call to check out up- Never assume that as soon as website or newscaster receives your "pitch" it will be reported on immediately. It could take days, weeks as well as months before it gets covered. And it will only get covered if, actually, it's newsworthy. Although it is true that a reporter often needs a gentle reminder, especially if a major news event is breaking. Just remember - don't pester.


Don't get discouraged- If one reporter says it's not the right fit for his or her column or newscast, don't quit. Check to see when there is someone else at the news outlet who would be more appropriate.
A few other quick reminders about getting free publicity:

Timeliness is critical- your information should be something truly new or quite definitely related to a hot current topic or trend;

Make your uniqueness clear- make sure you clarify why your product is really different from anything else out there, or it'll be regarded as more of an "ad" than important news; and

Offer photos, product samples or background information to create it really easy for a reporter to accomplish the story. Remember, reporters need to find interesting news to report on every day, therefore the easier you make their job the more likely you'll receive the free coverage!
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