Notes

The Value of "Free" Public Relations
If you're like most consumers, you become intrigued by way of a product you see advertised, but you will most likely not buy it until you read about it in an editorial column or hear about any of it on a radio or TV show. It is the "third-party endorsement" of something by a reporter, columnist or newscaster that gives it credibility and frequently makes it something consumers want to buy.

That third-party endorsement in a newspaper or magazine column, or on TV or radio is often the consequence of a pr campaign. It's important to note that pr could be a low- cost and even free solution to get your Nutraceutical products noticed. How? In case you are introducing something you believe is truly newsworthy, here are a few quick ideas to generating "free" publicity:

Write a press release- if you have a new product to introduce, write a press release about it. Press releases come in many formats, but the important things to keep in mind are...

use a title that is intriguing;
include important information concerning the benefits of your product or service in the first paragraph or two; and
be sure to include your contact information.
Send the release to your local news media- As you read your newspaper, watch your preferred newscast or listen to an area radio talk show, pay attention to which reporter or newscaster will be the most likely to report on consumer products or issues that relate to your product offering(s). Then just be sure to send a news release directly to his / her attention.


Call to follow up- Never assume that as soon as the reporter or newscaster receives your "pitch" it will be reported on immediately. best video game companies might take days, weeks and even months before it gets covered. And it will only get covered if, actually, it's newsworthy. While it is true that a reporter often requires a gentle reminder, especially if a significant news event is breaking. Remember - don't pester.


Don't get discouraged- If one reporter says it's not the right fit for column or newscast, don't give up. Check to see if there is someone else at the news headlines outlet who would be more appropriate.
Additional quick reminders about getting free publicity:

Timeliness is critical- your information has to be something truly new or quite definitely linked to a hot current topic or trend;

Make your uniqueness clear- make sure you clarify why your product is really different from other things out there, or it'll be perceived as more of an "ad" than important news; and

Offer photos, product samples or background information to create it really easy for a reporter to accomplish the story. Remember, reporters have to find interesting news to report on each day, so the easier you make their job the much more likely you'll receive the free coverage!
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