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YOU DON'T Need Website Monitoring for Your Website?
A amount of online entrepreneurs and website owners have realized the necessity of a quality website monitoring service to mitigate the damage caused by website downtime. You may still find some, however, who wonder should they really need website monitoring for their websites. For example, those that operate and update blogs may wonder if website monitoring is actually necessary for their website since they don't make direct sales. Since direct sales aren't a concern, they think downtime might not really affect profits to a substantial degree. If this example is consistent with your thoughts on website monitoring, there could be a few aspects of downtime that you are overlooking. Before you decide that a website monitoring service is not necessary for your website, consider these three questions.

1. Is Your Site Monetized in Any Way?

Even when you don't make direct sales, if your site is monetized at all (such as for example through Google AdSense or other affiliate arrangements) then downtime can indeed affect the profits of one's website. If your website is down or visitors can't click on your affiliate links, your site can't make money. Just like a site that makes direct sales, any site that's monetized in any way will lose profits when downtime occurs. Just because your site does not make direct sales will not mean that downtime will not affect the bottom type of your site's profitability.

2. Have You Invested In SEO?

If you have committed to SEO to realize high search engine rankings, chances are that the quantity of money and time you have committed to SEO are very significant. Unfortunately, frequent downtime or performance problems with your website can cause those search engine ranking positions to drop. In the event that you aren't monitoring the downtime of one's website, you have no solution to tell if your website is encountering enough downtime to hurt your search engine ranking positions, throwing all of those SEO efforts to the wind.

3. Does Your Site's Image Matter for you?

If your site's image and reputation matter to you, then you need to minimize any downtime your website may experience. For example, if your site is really a funnel page and you also want to get people to join a product or service or you utilize your site to position yourself as an expert in your field, downtime is going to affect how professional your marketplace really thinks you're. If your site frequently malfunctions or falls, it'll be hard for people to take your site seriously and the reputation of your website (not forgetting your own reputation) is going to have a dive. If image is important to the success of one's site as well as your business, then your uptime of one's website is simply as important. This means that you need a website monitoring service set up to monitor any downtime your site may experience.

The Bottom Line

While some people may indeed be able to get away without using an internet site monitoring service, such as a person who just uses their site as a personal blog and doesn't value things like SEO, profits, or downtime, most of those who operate websites achieve this to benefit from them. If you benefit from your site in any way or your site is even indirectly linked to your business's profits, you then must make sure you keep downtime to the very least. The simplest way to do this is to ensure that you have partnered with a website monitoring service that may alert you as soon as downtime occurs in order to go to work getting the site back up and running as soon as possible to avoid profit loss, SEO damage, and a hit to your reputation.
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