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TYPES OF QUESTIONS AND ANALYSIS, JUDGMENT AND CHOICE (Kahneman & Tversky)
normative -- rational, logical -- DECISION THEORY
descriptive -- concerned with people beliefs and preferences, as they are -- BERNOULI
- risks and probability
- the preference for the sure gain is an example of risk aversion (vs. risk seeking)
- Bernouli and the subjective value of the outcomes
- subjective value of gains and losses
- axioms that should govern the preferences of a rational decision maker
- dominance and invariance -- in all rational decision making
- FRAMING affects perspective and decision making.
- INTUITION
     
 
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