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Table 01: DEMOGRAPHICS
Data points Answers
Name Rachel Martinez
Age 35
Occupation Yoga Instructor
Annual income $70,000
Marital status Married
Family situation 2 children, ages 5 and 7
Location Los Angeles, California
Table 02: USER DESCRIPTION
Rachel Martinez is a health-conscious, married yoga instructor in her mid-30s with two young children. She lives in Los Angeles, California and has an annual income of $70,000. Rachel values quality and natural products that support her active lifestyle.
Table 03: PSYCHOGRAPHICS
Data points Answers
Personal characteristics Health-conscious, active, family-oriented, environmentally aware
Hobbies Yoga, hiking, cooking
Interests Healthy eating, organic products
Personal aspirations To lead a balanced and healthy life
Professional goals To expand her yoga teaching business
Pains Lack of time, stress
Main challenges Balancing work and family responsibilities
Needs High-quality, natural products that support her lifestyle
Dreams To travel the world and experience different cultures
Table 04: SHOPPING BEHAVIORS
Data points Answers
Budget Willing to pay a premium price for high-quality and natural products.
Shopping frequency Regularly purchases groceries and health products every week.
Preferred channels Prefers to shop at natural food stores, such as Whole Foods or Sprouts. Also shops online for convenience.
Online behavior Frequently researches products and reads reviews before making purchases.
Search terms "Organic", "all-natural", "A2 cow ghee", "health products".
Preferred brands Prefers brands that are transparent about their sourcing and manufacturing processes, such as Organic Valley or Kerrygold.
Triggers Quality ingredients, health benefits, sustainability, and eco-friendly packaging.
Barriers Price sensitivity, lack of availability at local stores.
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