Notes

Google, Yahoo!, Pandora's Box And The Lottery
In the fall of 1990, the musical group Snap had a monster amount 1 hit record known as, "I have Acquired The Electrical power."

These days, a search engine and a directory (AKA) Google and
Yahoo!--number one and number two respectively, have "the
energy," and we handed it to them on a silver platter.

The aforementioned search engine and directory are the two
greatest gamers in the multi billion dollar spend-for-search
business.

Our stubborn and foolish reliance on search engines have
helped to open up a "Pandora's Box" of greed, arrogance and
theft.

Yahoo! Express is a excellent illustration of all 3 of
individuals evils! Check out their terms:

"Please preserve in thoughts that payment does not automatically
ensure inclusion in the directory, web site placement, or
web site commentary. As with all websites advised to us, last
judgement stays solely with Yahoo! editors. Yahoo! Express
Guarantees All Yahoo! Express submissions will be evaluated
inside 7 enterprise days. You will get an e mail
response inside of seven enterprise days, stating whether or not your
entry is accepted or declined. (If your entry is denied, you
will be advised why.) The Expense of Yahoo! Express Yahoo! Express
needs a US $299.00 non-refundable, recurring annual charge
per submission, or US $600.00 non-refundable, recurring
yearly charge for submissions providing grownup content material and/or
services. Yahoo! Express does not assure a listing in the
Yahoo! directory, nor does it guarantee the kind of
placement or description that your website will get if
accepted. Please read our Yahoo! Express Terms of Services to
assessment the terms and situations of Yahoo! Express."

I mean, feel about this for a 2nd. https://fliponline.net/micro-gaming-slot-machines-that-have-truly-grid-groaned/ You spend $300 to $600 to get listed in their directory, and they inform you they cannot ensure your website will be listed. And by the way, if your website is rejected, we'll just maintain your funds!

Why does Yahoo! do that? Simply because like "lambs going to
slaughter," we allow them to!

Here is yet another example of greed, arrogance and theft? Check
out this statement from Google:

"We are exposed to the risk of fraudulent clicks on our ads.
We have regularly paid refunds associated to fraudulent clicks
and expect to do so in the long term. If we are unable to quit
this fraudulent action, these refunds could increase. If we
discover new proof of previous fraudulent clicks, we might have to
issue refunds retroactively of amounts previously paid to
our Google Network members."

Now, I never know about you, but I for one refuse to feel
that bunch of poppycock about Google becoming powerless to stop click fraud. The difficulty is, there's no incentive for them to stop it. It truly does not matter to Google how many instances someone fraudulently clicks on your ad. Why should it? It does not have an effect on their pocketbook. They nonetheless get their funds both way!

And they don't even have to worry about processing an avalanche of refunds, since several of their advertisers do not even know how to analyze their log files. As a result, they have no idea how much funds they are dropping. So, they just keep right on replenishing their pay-per-click accounts, foolishly hoping to catch "lightning in a bottle!"

Why isn't Google doing more to prevent click fraud? I don't
know precisely, but I have a couple of theories. Initial of all, Google's advertisers haven't expressed the necessary outrage to effect modify. Secondly, I think Google has looked at the bottom line and determined, it's actually a good deal a lot more price successful to concern a couple of refunds than to create the technology to eliminate click fraud.

Otherwise, Google would have stepped up to the plate like a true leader and stated one thing similar to this ficticious statement:

"Nothing at all is much more important to us than our customers. They
assisted make us who we are these days, and we will not allow them
down. We are established to meet and defeat click fraud head
on--no matter how how extended it will take or how much it
in the end fees!"

By not issuing the above statement or something along those
lines, Google revealed its correct colours!

In my write-up, "The Truth About Search Engines: Enjoying A
Game You Can't Win," I compared the odds of getting a higher
ranking in the search engines akin to winning the lottery.
This is what I wrote:

"If you go strictly by the numbers, Yahoo!, MSN and Google
are the "Huge 3" of search engines and directories. Among
them, they index hundreds of thousands and hundreds of thousands of pages in their
directories. Though Google claims to index over 4 billion.

However, which is a topic for an additional day. The stage is, out
of all these hundreds of thousands and millions of pages, there's room
for only a very few internet sites at the leading of the outcomes
pages.

That indicates, if you go strictly by the number of indexed web
pages in their directories, you have a better likelihood of
winning the lottery, than obtaining high adequate in the outcomes
pages to exactly where it is going to make a substantial big difference
in your visitors. That's not my view, it really is a truth!"

Following that post was published, you ought to have observed some of the e-mails I obtained from angry Seo specialists, telling me I didn't know what I was talking about, and creating one thing like that was reprehensible and irresponsible journalism!

Irresponsible journalism. Really? As the saying goes, "the
proof is in the pudding." So, I'm going to let my readers do
the math:

In accordance to a latest study by Inktomi and NEC Research,
there are presently over two billion web sites on the
World wide web. Google, Yahoo and MSN are regarded as the "Big three"
of search engines and directories. In other phrases, these
3 create the majority of visitors.

Now, we all know the best ten is considered prime actual estate,
with regard to the search engines. Scientific studies have shown that
if you're web site is listed outdoors of the leading ten spots,
there's a substantial drop-off in visitors. Sadly,
there are only a total of thirty best ten spots amid the "Huge
three."

Are you nonetheless with me so far? There are only thirty
obtainable top ten spots, and an estimated two billion
web sites on the World wide web. You do the math! Thirty and two
billion sure sound like lottery odds to me. What do you
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