Notes

Reasons Why Mixing SnapChat In Your Digital Marketing Strategy Is A Great Idea
Snapchat originated in the spirit of connecting with folks you prefer and having fun. Today, it has approximately 100 million daily active users. Aside from the statistics, which could speak for that growth and engagement around the platform, there are some benefits to developing a online marketing strategy on Snapchat for the brand. Companies can run campaigns showing its followers - issues that they normally won't see on other social networks. Snapchat marketing is personalized and can include a human touch to global brands, showing insights audiences wouldn't usually take a look at, for example candid or behind-the-scenes glimpses from the team behind a huge name.

Snap Ads

Snapchat includes advertisements inside story function, to ensure sometimes after viewing a narrative, a person is able to see a commercial pop up within the same format as other Snapchat videos. Users can choose to swipe up about the ad to learn more if interested.

Sponsored Filters

Snapchat has become highly sought after with all the introduction of fun filters. You can use filters to give a cute or humorous touch in your Snapchat videos pictures. Users are becoming informed about these lenses what with greater than 30 million filter-enhanced snaps being sent each day. Since the addition of sponsored lenses, Snapchat has worked with over 50 companies to create custom filters in promoting their brands and possess benefitted hugely. What makes Snapchat successful is that it is definitely an offshoot of typical advertising. Taco Bell, the American chain of fast-food restaurants, as part of its online marketing strategy, developed a filter and superimposed anyone's face in a giant taco to celebrate Cinco de Mayo. It triggered 224 million views within a single day!

Geofilters

The very useful feature of Snapchat is Geofilters which enables businesses to geo-target its customers. Businesses can produce a geofilter, select a specific location where it may be offered and a desired duration of time as well. Snapchat users in the specified location may then utilize geofilter on their photos and videos, send it to their friends and followers. The fun and easy shareability in the filter helps widen a business's reach, increase brand awareness and promote engagement in just a targeted community.

social media marketing clubs has great organic reach and fosters a lasting relationship with clients. To get the most out of Snapchat marketing, businesses can promote their Snapchat account and sponsored geofilters on Facebook and Twitter. If used strategically, they could be of great value.

Bitmoji

Snapchat has joined forces with Bitmoji to make personal avatars for usage inside the app. Once you build your own personal emoji while using Bitmoji app, you are able to put it to use to convey yourself in Snapchat. In terms of marketing, you can make a face for your brand. You can produce a Bitmoji mascot to humanize your brand and talk with your audience.

The digital world is dynamic and evolving, and businesses need to keep up with it. We are going to be visiting a lot more geofilters inside next month or two. We, at Pub-Licity, believe these are enough why you should jump on the Snapchat bandwagon!
Website: https://pub-licity.com.au/