Notes

Affiliate Marketing: Choosing the proper Network
If you’re new to affiliate marketing, you could also be questioning the place to begin. If you’re currently operating an associates program in-home or by means of a community, you may be wondering if there’s a greater fit on the market for you. In working with several completely different retail clients, the Lever Interactive affiliate marketing group has been in a position to establish a couple of major points to consider when selecting an affiliate network as effectively because the strengths and weaknesses of two of the highest networks.

Things to consider:
1. Network begin-up costs

Most affiliate networks cost an initial one-time setup charge ranging from about $500 to over $2,000. This consists of the technical set-up of the account and getting new advertisers educated in regards to the community.

A few of the smaller affiliate networks, together with LinkConnector, don’t cost a setup payment, however remember that the quantity and high quality of associates inside the community will most likely be low in comparison with those in the dearer networks.

1. Monthly minimal
All affiliate networks charge a transaction price, which is just a small share of the fee paid out to every affiliate for each sale. What it's good to look out for is the monthly minimum, which is the amount in transaction charges an affiliate network requires every month. So if the monthly minimum is $100, and also you solely pay the network $seventy five in transaction fees, you will owe an extra $25 at the end of the billing cycle.

This varies broadly from network to network, so relying on the amount of sales and income you expect to come by means of affiliates, you want to choose a community with an acceptable monthly minimal.

1. Span of affiliate community
If in case you have sure affiliates in mind, you’ll want to verify they’re in the network you plan on joining. You can both look them up inside each community, or you may contact them instantly to seek out out. Nevertheless, if you’re new to affiliate marketing , you’ll probably need a community that gives a big affiliate base from which to choose. As mentioned earlier, this could mean increased setup costs and month-to-month minimums, nevertheless it may be worth it in the long run.

1. Ease of communication
Ongoing communication with associates is crucial to sustaining a successful relationship. You’ll need to send out common newsletters with tantalizing incentives to ensure you keep high-of-mind throughout the affiliate group. Examine each network’s messaging capabilities ahead of time so you know what to count on. Ensure that there are not any costs involved and that the technique of formatting and sending out the emails is straightforward and not time-consuming.

1. Monitoring & reporting capabilities
The good factor about using a network to handle your associates program is that they supply monitoring and reporting for you. In addition to primary transaction stories, every community has their very own distinctive reporting options, including performance by hyperlink type and affiliate first sale experiences. Choose a network that may give you the kind of reporting that most closely fits your company’s needs.

1. Buyer assist
If you’re used to running things on your own, this will not be as essential, but when you’re new to affiliate marketing, you could have a variety of questions firstly. Read up on opinions and ask others in your trade about the client help they’ve received on their affiliate networks.

1. Multiple networks
When you've got the time and money, you possibly can be part of a number of networks, widening your pool of potential associates. However, many of the larger “super affiliates” are actually members of a wide range of networks themselves, meaning you could find them on almost any community you select. Therefore, when managing affiliate packages on a number of networks, you face the difficulty of duplicate (and generally triplicate) transactions. So at the tip of the month, there may be the extra step of figuring out which network and which affiliate ought to obtain the commissions and voiding the gross sales on the opposite community(s).
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