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what is strategy:
southwest: downsize and make more efficient local travel, uniformity while maintaining simple business plan
what is the right supply chain: Campbell soup: use electronic data to match products using forecasts to cut inventories=cost savings=doubled sales; Obermeyer ski wear:more responsive to early orders from important customers, less lead time
strategy and society: nestle: milk farmers in India, targeted by advocate groups about water but not major problem like agriculture
disrupt and delight: Chipotle: going back to basics, farm to table vs factories
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