Notes

Reasons Why Mixing SnapChat In Your Digital Marketing Strategy Is A Great Idea
Snapchat originated inside the spirit of connecting with people you like all night . fun. Today, they have approximately 100 million daily active users. Aside from the statistics, which may speak to the growth and engagement for the platform, there are many benefits to having a digital marketing strategy on Snapchat for a brand. Companies can run campaigns showing its followers - stuff that they normally is not going to see on other social networks. Snapchat marketing is personalized which enable it to give a human touch to global brands, showing insights audiences wouldn't usually take a look at, such as candid or behind-the-scenes glimpses with the team behind a large name.

Snap Ads

Snapchat includes advertisements inside story function, to ensure sometimes after viewing a story, a user can easily see a commercial show up in the same format as other Snapchat videos. Users can choose to swipe up for the ad to learn more if interested.

Sponsored Filters

Snapchat has become extremely popular with all the introduction of fun filters. You can use filters to add a cute or humorous touch for a Snapchat videos and photographs. Users are becoming familiar with these lenses what with greater than 30 million filter-enhanced snaps being sent each day. Since the addition of sponsored lenses, Snapchat has worked with over 50 companies to create custom filters to advertise their brands and have benefitted hugely. What makes Snapchat a hit is that it is surely an offshoot of typical advertising. Taco Bell, the American chain of fast-food restaurants, as part of its digital marketing strategy, created a filter and superimposed the user's face inside a giant taco to celebrate Cinco de Mayo. It resulted in 224 million views inside of a single day!

Geofilters

The most useful feature of Snapchat is Geofilters which enables businesses to geo-target its customers. Businesses can create a geofilter, decide on a specific location where it may be provided along with a desired duration of time too. Snapchat users in the specified location will then utilize the geofilter on their own photos and videos, send it to their friends and followers. digital marketing for cafes and easy shareability with the filter helps widen a business's reach, increase brand awareness and promote engagement within a targeted community.

Snapchat has great organic reach and creates a long lasting relationship with clients. To get the most out of Snapchat marketing, businesses can promote their Snapchat account and sponsored geofilters on Facebook and Twitter. If used strategically, they may be of great value.

Bitmoji

Snapchat has joined forces with Bitmoji to make personal avatars to use inside app. Once you build your own private emoji using the Bitmoji app, you may then put it to use to state yourself in Snapchat. In terms of marketing, you can certainly produce a face for the brand. You can certainly produce a Bitmoji mascot to humanize your logo and connect with your audience.

The digital world is dynamic and evolving, and businesses need to keep up with it. We are going to be visiting a lot more geofilters inside next couple of months. We, at Pub-Licity, believe that these are enough good reasons to jump about the Snapchat bandwagon!
Website: https://pub-licity.com.au/