Notes

QUESTION “Every entrepreneur should have a career background in sales or marketing”.

Using the literature and concepts discussed during this course, discuss whether you agree with this opening statement.

In doing so, your answer must describe and discuss:

1) entrepreneurial selling.

2) the sales process, with a focus on business-to- business (B2B) sales.

3) any further sales-related considerations that the entrepreneur/new venture should reflect on.

You must include a Table of Contents; a word count; a list of References cited in the body of the text.

ILOS
1. Critically evaluate the role of the sales function as a part of a company’s overall marketing strategy.

2. Identify and explain the different stages of the sales process in the Business to Business (B2B) context.

3. Reflect on where selling fits into the entrepreneurial process within an organisation.

PLAN
COVER PAGE
TABLE OF CONTENTS

I. Introduction (300)
A. Explanation of the statement that "Every entrepreneur should have a career background in sales or marketing"
B. Overview of the importance of sales and marketing skills in entrepreneurship
A. Summary of key points
c. Brief overview of the essay


II. The Role of Sales in Entrepreneurship 750
A. Definition of Entrepreneurial selling
B. Importance of Entrepreneurial selling
. Where Selling Fits into the Entrepreneurial Process (ILO 3) 250
C. Characteristics of successful entrepreneurial sellers
d. Real-world examples of successful entrepreneurial selling

III. The Sales Process in B2B Sales 750 ILO 2
A. Overview of the sales process
B Overview of the sales process in B2B sales specifically
C Stages of the sales process in B2B sales
D Importance of each stage in B2B sales
• Discussion of challenges and opportunities in B2B sales
Real-world examples of successful B2B sales processes
IV. The Role of Sales Function in Marketing Strategy (ILO 1)
A. Explanation of the sales function in the context of marketing strategy
B. Evaluation of the role of sales function in achieving marketing objectives
C. Integration of sales function with other marketing activities

V. Sales-Related Considerations for Entrepreneurs 500
A. Understanding and identifying customer needs
B. Developing effective sales strategies
C. importance of Building and managing relationships with customers
D. Incorporating customer feedback into the sales process/ the significance of continuous learning and development in sales

Conclusion 200
Intro – 300
Entre selling 750
B2b-750
Sales related considerations – 500
Conclusion 200


Singpost
Wanna be 2.7 before sign posting, references and tables
Add stats, tables, appendices, 100
Add atleast 25 references 80
100 word cut
Add table of contents