Notes

Several Executive Blog Blunders to Avoid
Picture this: After attending an industry conference, one involving your company's older executives returns in order to tell you of which she wants to be able to start her very own blog. Yet , whenever you ask the girl, "Why? " the lady does not have a great answer, besides that her peers at competition companies have their own blogs, and he or she wants one too.

Undoubtedly this isn't the first ego-induced communications decision that's ever already been made. And along with more than one hundred million blogs currently in existence, really easy to see how an executive can take a "me too" attitude.

But just before venturing down this specific path, it's essential to think via your communications method. There are just as many potential pitfalls as there are really opportunities for success. Here are several common mistakes communicators make when handling an executive blog and what a person can do to prevent them.

1. Not Setting get more info : or Measurable instructions Goals
Identifying a purpose, as well as realistic and measurable goals, is usually just as crucial in terms of a weblog since it is for any kind of other communications energy. Think about exactly what you're trying in order to achieve. Would it be to increase awareness, transformation attitude or inspire action?

2. Certainly not Keeping the Tone True
Despite the embarrassment brought on by the fall out involving highly publicized "fake blogs, " corporations still fail to appreciate the importance associated with keeping an executive blog authentic. And even once the punishment of developing new content on some sort of regular basis turns into clear, it's quick to see exactly how an executive might pass the responsibility of writing his or her blog page off to a person in the communications division. However , this basically simply another creating task. The very mother nature of blogs indicates that the individual to whom the blog page is attributed is definitely actually the individual writing the website . With employee have faith in at an in history low, it's certainly not worth risking additional damage. If your current executive is not really ready to commit to writing the blog site him/herself, it's far better not to have got one at most.

3. Not Sourcing Content
The informal nature of websites can make that an easy task to overlook the particular need to properly source information. Yet providing sourcing info is particularly significant when siting stats, research, anecdotes in addition to the like, since it allows readers to be able to dive deeper to the topic if these people wish. And copyright laws issues still utilize.

4. Not Posting Frequently
The draw of publishing some sort of blog can have on off quickly with regard to the busy exec. So before starting up a blog, get an executive to commit to posting on a regular, frequent basis. The expectations for preserving a blog up-to-date are much even more stringent than for printed publications. Some sort of blog's content should reflect what's occurring now--not a theme which was selected months beforehand.

5. Not Thinking from typically the Audience's Viewpoint
Many internal blogs are started in the perspective of what an executive would like to speak, as opposed in order to wht is the readers are generally interested in. Whether it is an internal blog that pushes business gobbledygook, or the external blog that will makes a "hard sell, " it's easy to turn off typically the reader. Blogs are usually for sharing information on an trend, providing thoughts on current news or even openly discussing problems and potential solutions--not for pushing a new corporate agenda.

Suggestion: Looking for a great example of an executive blog page done right? Verify out Bill Marriott's blog. At 74-years-young, he's chairman in addition to CEO of Marriott International. And whilst more info admits to as being a "Neanderthal when it comes in order to technology, " he is made it a level to get cozy writing his possess blog.

"Launching a new blog has tested to be extremely successful for me. I am able to talk together with our guests and our associates about whatever I want, and people can talk back to us. I believe blogging gives people together... Is actually a conversation--an swap of ideas, inches says Marriott.

You can read his blog at http://www.blogs.marriott.com/

(c) Bon Vocable Communications 2008

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