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collection techniques, data organization techniques, data analysis, and reliability and
validity. the action plan was to recruit participants who owned small retail
businesses for conduct face-to-face semistructured interviews. In
addition to the semistructured interviews applying a multiple case study design to
address the overarching research question and a collection of data as well as a thorough review of public business documents.
also contained the explanations for selecting a qualitative exploratory
multiple case study design purposeful sampling techniques semistructured interview
questions, and member checking procedures. Furthermore, purposeful sampling was used
to aid in identifying the phenomenon. NVivo 12 was used to retrieve and analyze the
data, and member checking sessions with participants helped ensure responses were
accurate and valid by reconfirming the collected data.
Section 3 includes a summary of the analyzed data and the application of a
qualitative exploratory multiple case study method to understand the perspectives of the
participants. Section 3 will encompass a presentation of the qualitative research findings,
the presentation of business practices, and implications for social change. Also included
in Section 3 are recommendations for future research, reflections, and the conclusion.
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