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How did Ben Chan make difference in clothing/apparel through bench?
For me, Ben Chan (bench) makes a difference in clothing/apparel compared to others by its starter or how his company starts. Ben Chan originally established a modern furniture store and finale, an art gallery. He then started a T-Shop inside SM Department stores in Manila, which is the beginning of the Bench Brand journey. He makes difference in clothing by offering fashionable clothes and him being open-minded to other businesses such as in the fashion industry and hip-hop/entertainment industry which gives him lots of ideas to add up products in his store. He is considered to be innovative and hardworking which made him more successful. Because of his productiveness, new fashions has been introduced.
What make bench click?
According to the passage I read, bench clicks because of how hardworking the owner is. He is very hands-on with the company, he opened lots of stores internationally which helps the company grow as time passes. Not only that, the bench company also offers affordable and high-quality apparel for all sex. Because of its quality, it became a trend not only here in the Philippines but also around the world.
Ben Chan considered the following before opening a store to a new environment; Power of Buyers, Rivalry of Competitors, Power of Suppliers, threat of substitutes, and threat of new entrants. That is how Ben Chan scanned the environment where bench shall operate. All of that factors are essential because each one affects the cash flow of your business and all your future plans in your business.
Identification
Task Environment
Industry Analysis
Environmental Scanning
Societal Environment
Strategic Myopia
External Strategic Factor
Market Concentration
Product Differentiation
Moderately Difficult Entry
Industry
Competitive Intelligence
Strategic Intelligence
SWOT analysis
Oligopolistic
Enumeration
Societal Environment (4)
Economic Forces, Technological Forces, Political-Legal Forces, Sociocultural Forces
Important market structure
Market Concentration, Entry Barriers, Product Differentitaion
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