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S?YOUNG International as well as Mesoestetic sign Partnership
S?YOUNG International offers a comprehensive solution to help overseas cosmetic brands to grow their business through China. This encompasses multi-dimension, all-channel, and complete lifecycle marketing. syoungintl that was developed by S?YOUNG Global, helps companies from around the world navigate China's difficult and confusing market by setting their strategy and positioning around marketing and retail.


SY's CP model has proved successful in helping international brands to gain entry into the Chinese market. It is located in Changsha, this 3200sqft store allows customers to explore S'Young's range of exclusive and international beauty brands, including Pier Auge, EviDenS de Beaute, Jo Loves, Kiko Milano, and Lumene.


Inside, customers can take the AI beauty test that will match them up with a dedicated beauty butler to assist them in finding products that suit their unique skin type and preferences. You can also scan a QR code and buy products on Shuiyangtang's E-commerce platforms, Douyin (China’s TikTok) as well as WeChat.


In addition, customers can take advantage of a new interactive retail ecosystem with four distinct areas: Elite Choice, Formulation Lab, Experiential Space and the brand new Shuiyangtang Beauty Bar. These areas provide interactive experiences and digital art that allows brands to showcase their product or stories, as well as consumption data through the online e-commerce platform of S'Young.


The 'Genesis of Beauty Exhibit' will also be open, featuring 71,000 pieces of cosmetics and other beauty products purchased from collectors from all over the globe. The visitors will enjoy the opportunity to shop with exclusivity. It will include a dazzling "Fragrant Mist installation created by world-renowned perfume maker Jo Malone CBE and celebrated Asian Artist Mr. Lee Seung Koo, who has collaborated with S'Young since the year 2020.


Mesoestetic is able to make the most of its successes in China and adopt an omnichannel strategy, which enhances its presence online as well as offline. Utilizing S'Young's market knowledge and business knowledge, mesoestetic will be able to build its brand's identity as well as improve the quality of its products, enhance customer service, and strengthen sales.



S'Young International is an experienced CP in international beauty. For instance, it helped French luxury skincare brand Pier Auge to launch an official flagship store and make a mark in the Chinese market in less than six months. Pier Auge also received a full marketing plan to aid its entry into the Chinese market. In addition, S'Young International shared the benefits of the long-term Chinese market expansion by partnering with the brand.

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