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To entrepreneurs:
this study can provide information to the entrepreneurs regarding how effective making social media influcer as a promoter of a small business or brand and how to make a certain product relatable to its market with the help of social media influencers.
To business:
this study can provide information to create new forms of social media marketing in a way that it creates a more relatable advertisement and can easily capture the heart of its target market.
To academe:
this study can help widen the range of knowledge and understanding with the impact of socail media influencer in marketing effectiveness.
To future researchers:
the findings of the study can provide concrete evidence with the effectiveness of the social media influencers as a promoter of a certain products, services and brands.
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