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S?YOUNG International Expands Its China presence
S?YOUNG International is a key supplier for global beauty brands which are looking to enter China.


The company is known for its "CP" collaboration model, which is a modern-day open platform that empowers worldwide beauty brands to communicate with Chinese customers and develop on an all-dimension and whole-lifecycle basis. It's committed to becoming "The Best CP of Global Beauty" by helping foreign premium and niche brands increase their brand's image in an extensive manner to establish mutually beneficial partnerships and share the long-term value by leveraging the growing Chinese market.



S'Young International has opened its first bricks and mortar store in Changsha on the 1st day of October 2022. Changsha is China's media capital, as well as an exclusive shopping destination International Finance Square. The average daily flow of customers is 1.2 million. It is described as an "interactive advanced retail ecosystem'. It will feature the possibility of an AI beauty test to match customers to products that fit their skin kind, and the 'beauty Butler' to assist them.


Additionally, S'Young will launch flagship online SHUIYANGTANG stores across three platforms: Tmall Global, Douyin (Tik Tok in China) and WeChat - not only reinforcing their omni-channel credentials , but also assisting customers at their brand new retail store with QR codes suitable for multiple online channels that enable customers to enjoy the convenience of online shopping as well as testing products in person - creating an interactive retail environment.


The Shuiyangtang shopping area in Changsha is where the shopping boutique is. It covers 3,200 square feet and offers customers with a unique experience. It features interactive art installations as well as virtual reality experiences, as well as a cosmetics laboratory that includes a "beauty advisor" to help you choose the best products.


The shop's 3200 square feet, which has a total investment amount of $10 million will feature a wide array of cosmetic brands from all over the globe. Visitors will have the opportunity to test products on their hands and faces before purchasing. S'Young International will also offer professional advice and suggestions about how to use the products and maintain them.


S'Young International also has a strong reputation for its CP collaboration model, which has been proven effective by its rapid success in the market of several brands that have joined their portfolio. S'Young International was a partner with mesoestetic Pharma Group to increase its base of customers and further promote the brand's name in China. This partnership allowed mesoestetic to deliver a phenomenal sales performance, resulting in a 236% year-on-year surge in sales.


Pier Auge, a French premium skin care brand that is known for its high quality and innovative products is another internationally renowned brand S'Young International helped establish in China. The French company severed its partnership with its distributor of the past and chose S'Young as the sole distributor in China.


The partnership with S'Young allowed the French beauty brand to establish a presence in China within a period of six months. This enabled it to create a distinctive brand identity and specialized products. Furthermore, https://syoungintl.com/ provided Pier Auge with access to all-dimensional and omnichannel capabilities through its original "CP" cooperation model, which enabled it to grow in the Chinese market.

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