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The Evolution of Classified Ads from paper to Online and beyond
Advertising is important component of every business and doing it correctly is critical for attracting new customers and driving sales. Yet, with so many advertising alternatives accessible nowadays, deciding which method to adopt might be daunting.
Companies have historically used classified advertising to market their products and services. These ads are concise, basic, and targeted to a certain audience, making them a smart choice for businesses looking to attract potential consumers in a specific location or sector. We'll examine the transition from paper to internet classified ads in this article.
Classified advertising date back to ancient times when merchants advertised on public square walls. Over the years, classifieds have grown from handwritten advertising in newspapers to sophisticated online markets, but with the arrival of the internet, they have transcended print media. Nowadays, online classified advertising are essential for buying and selling.
The history of classified ads dated back to 17 century when newspaper first appeared in Britain. The ad
was for lost property, and it set template for classifieds that followed .In 19 century, newspaper become
the primary source of classifieds. These ads were handwritten or typed and placed in specific section,
such as employment, real estate, or personals.
Prior to 1995, classifieds were the main money-maker for newspapers; they would make up 40% of their
revenue and drive their readership
In 20 century, classifieds ads went mainstream, with most newspapers devoting section to them. Printed
material used pre-line pricing models. Advertisers paid per word or per line and there ads were typically
published for week or more. The era of classified ads was marked by their simplicity and lack of visuals.
However they were effective in connecting buyers and sellers in specific niches.
The 1990s internet revolutionised classified ads. Craigslist and eBay made buying and selling easier.
According to the Management Science Journal, Craigslist cost American newspapers $5 billion and
20.7% of their classified ad prices from 2000 to 2007.
AI and ML technology platforms like Facebook Marketplace and Amazon have transformed online
classifieds by offering personalised suggestions and experiences.

Looking ahead, classifieds will continue to change. Classifieds will include new technologies as voice
search and the internet of things grow.
Nevertheless, even as technology evolves, the core function of classified ads remains the same: to
connect buyers and sellers in a mutually beneficial transaction. As long as there is need of people to
exchange goods and services .classified ads will continue to be an essential part of our economy
regardless of the form they take
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