Notes

5 Executive Blog Blunders to Avoid
Picture this kind of: After attending a market conference, one associated with your company's older executives returns in order to tell you that she wants in order to start her very own blog. Yet , if you ask her, "Why? " the girl doesn't always have a fine answer, besides that her peers at competition companies have their individual blogs, and she wants one too.

Certainly Additional info isn't the initial ego-induced communications choice that's ever already been made. And along with more than hundred million blogs currently in existence, it's easy to observe how an executive could take a "me too" attitude.

But before venturing down this specific path, it's essential to think by means of your communications strategy. There are just as many potential problems as there are usually opportunities for accomplishment. Here are 5 common mistakes communicators make when taking care of an executive blog site and what a person can do to prevent them.

1. Not Setting Realistic instructions or Measurable : Goals
Identifying a definite purpose, as effectively as realistic and measurable goals, is definitely just as essential when it comes to a blog page since it is for just about any other communications hard work. Think about just what you're trying to be able to achieve. Can it be to increase awareness, switch attitude or inspire action?

2. Not necessarily Keeping the Tone Actual
Despite typically the embarrassment caused by typically the fall out involving highly publicized "fake blogs, " many organisations still fail to appreciate the importance associated with keeping an professional blog authentic. In addition to once the bustle of developing refreshing content on a new regular basis will become clear, it's simple to see exactly how an executive would pass the obligation of writing their or her blog page off to a person within the communications department. Nevertheless , this isn't very simply another creating task. The particular nature of blogs signifies that the individual to whom the blog page is attributed is definitely actually the person writing the blog page. With employee have confidence in at an in history low, it's not necessarily worth risking even more damage. If your own executive is not really ready to commit in order to writing the blog site him/herself, it's far better not to have got one at most.

3. Not Finding Content
The informal nature of weblogs can make this an easy task to overlook typically the need to appropriately source information. Nevertheless providing sourcing information is particularly significant when siting data, research, anecdotes and even the like, since it allows readers to dive deeper in the topic if that they wish. And rettighed issues still apply.

4. Not Posting Regularly
The appeal of publishing some sort of blog can put on off quickly for the busy business. So before starting a blog, get the executive to agree to creation on a standard, frequent basis. The expectations for trying to keep a blog advanced are much a lot more stringent than regarding printed publications. Some sort of blog's content should reflect what's going on now--not a topic that has been selected months ahead of time.

5. Not really Thinking from the Audience's Point of view
Several internal blogs are usually started from the point of view of what a great executive desires to connect, as opposed to what the readers are really interested in. Many people an internal weblog that pushes corporate and business gobbledygook, or a good external blog that makes a "hard sell, " it's simple to turn off the particular reader. Blogs will be for sharing perception on an emerging trend, providing thoughts on current news or perhaps openly discussing challenges and potential solutions--not for pushing some sort of corporate agenda.

Hint: Looking for the great example of an executive blog page done right? Examine out Bill Marriott's blog. At 74-years-young, he's chairman and CEO of Marriott International. And whilst he admits in order to being a "Neanderthal when it comes to be able to technology, " he is made it a level to get secure writing his own blog.

"Launching some sort of blog has verified to be extremely successful for us. I am able to talk along with our guests in addition to our associates regarding whatever I would like, in addition to people can talk back to me personally. I do believe blogging brings people together... Really a conversation--an change of ideas, inches says Marriott.

An individual can read his / her blog at http://www.blogs.marriott.com/

(c) Bon Mot Communications 2008

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