Notes

Seo Terms For Newbies ? Part 1 Of 2
A newbie is someone who is totally new to something and SEO represents Search Engine Optimization. So if this can be you, here are a few terms you will end up hearing and wish to be familiar with.

A couple of years ago, SEO did not even exist, so for some reason we are all newbies. It?s just that some tend to be more new as opposed to runners.



This listing of terms, is as simple as no means exhaustive but is intended as being a basic review of the text found in SEO. At the rate new terms area appearing, once you have ended scanning this list someone can have probably invented a whole new term, but no less than you may have the basic principles. So lets get going.

above the fold
This is derived from the experience of the most notable part of a newspaper. Above the fold is used on the Internet to explain the top a part of the page that this visitor is able to see without scrolling down.

AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on the website and earning revenue when visitors go through the ads.

AdWords
Google's pay-per-click (PPC) advertising program. Use AdWords when you wish to buy advertisement to transmit traffic somewhere.

algorithm
Algorithms are complex groups of rules determined by mathematical equations. With regard to SEO the algorithm is the place where the major search engines rank webpages inside it?s search engine results. Some SEOers believe that is because can discover the algorithm, they're able to obtain higher search engine rank.

anchor text
Also called link text. Is the blue underlined text on websites that you just click to visit another page or site. (Note: The link doesn't necessarily should be blue or underlined but this is the traditional standard).

backlink / back link
A link on another page that links on the page you're viewing. Also known as inbound link.

click through rate (CTR)
Often utilized in Internet marketing to explain the percentage of users who select one of the links or advertisement. IF a page has 100 visitors and 12 click the link then a page features a CTR of 12%.

cloaking
The practice employed by some sites to send one page with a search engine for indexing while serving a totally different page to everyone else. So what the internet search engine sees and the product in question are two different things. It should be noted that this practice of cloaking could possibly get your internet site banned from the search engines.

conversion rate (CR)
The amount of guests that deliver your most wanted response (MWR). The CR is a crucial measure of the effectiveness of your online sales effort. If your web site is selling an e-book if 3 of all the 100 visitors buys your book then your website has a CR of 3%.

CPC
Cost per click. The total cost of your marketing campaign divided by the resulting number of unique visitors.

CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often employed in the banner advertising industry.
.
dead link
A link with a page, that no more exists or may be moved to your different URL. Search engine spiders regularly remove dead links.

deep linking
The practice of linking on the inner pages of one other site - in contrast to linking towards the homepage.

Google bomb / Google bombing
The practice of using anchor text to make a website show up in the Search Engine Results Pages (SERPs) under keywords which can be beyond context with the page. It should be noted that Google is taking steps to stop this practice.

hand submission
The practice of visiting each search engine and directory and submitting the registration form yourself in contrast to employing a application. Some systems will not accept automated submissions. see page as Manual Submission.

heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the biggest. The heading tags could possibly have significance in SEO with search engines like google appearing to assign more importance to keywords within heading tags.

hidden text
Text over a site that is visible to spiders and not to human visitors. The aim would be to load the page with keywords without deterring in the visitor's experience. This is mostly made by making the writing the some color as the background. Most search engines can now detect hidden text and think it over a form of spaming. Pages that includes hidden text are penalized and even de-listed.

hit
One hit is one obtain a file over a web server. A visitor opening a page with 3images will in the operation generate 4 hits.

hot linking
The practice of displaying images files, videos etc. over a web site when those files take presctiption another (usually somebody else's) server. Effectively the website displays content that uses up another woman's bandwidth. Hot linking is mostly considered unethical unless prior permission is obtained.

HTML
Hypertext Markup Language will be the primary language used to write websites. Consists of tags .

HTTP
Hypertext Transfer Protocol will be the most common transfer protocol used to facilitate communication between servers and browsers.

With You in Technology
Adam White
Here's my website: https://www.leapfrog-media.com