Notes

Several Executive Blog Faults to Avoid
Picture this specific: After attending an industry conference, one regarding your company's elderly executives returns in order to tell you that will she wants to start her very own blog. Yet , any time you ask the woman, "Why? " the girl does not have a good answer, apart from that the woman peers at rival companies have their personal blogs, and she would like one too.

Undoubtedly check here isn't the initial ego-induced communications choice that's ever recently been made. And using more than a hundred million blogs currently in existence, really easy to observe how an executive could take a "me too" attitude.

But prior to venturing down this kind of path, it's significant to think by means of your communications method. You will find just since many potential problems as t here are really opportunities for success. Here are five common mistakes communicators make when controlling an executive blog site and what a person can do to avoid them.

1. Not necessarily Setting Realistic - or Measurable instructions Goals
Identifying a clear purpose, as nicely as realistic and even measurable goals, is usually just as crucial when it comes to a weblog since it is for any kind of other communications energy. Think about just what you're trying to be able to achieve. Is it to be able to increase awareness, change attitude or encourage action?

2. Not really Keeping the Voice Real
Despite the particular embarrassment caused by the particular fall out involving highly publicized "fake blogs, " corporations still fail in order to appreciate the importance regarding keeping an executive blog authentic. And once the punishment of developing clean content on a new regular basis turns into clear, it's simple to see just how an executive might pass the obligation of writing his / her or her blog site off to someone inside the communications section. Yet , this is not simply another writing task. read more of blogs implies that the particular person to whom the blog is attributed is actually the person writing the blog. With employee confidence at an in history low, it's not worth risking additional damage. If your current executive is just not inclined to commit in order to writing the blog page him/herself, it's better not to have got one at almost all.

3. Not Finding Content
The casual nature of sites can make that easy to overlook the particular need to correctly source information. But providing sourcing data is particularly significant when siting figures, research, anecdotes and the like, since it allows readers to dive deeper to the topic if they wish. And copyright issues still apply.

4. Not Building Regularly
The appeal of publishing some sort of blog can put on off quickly regarding the busy executive. So before beginning a blog, get the executive to agree to publishing on a normal, frequent basis. The expectations for trying to keep a blog advanced are much even more stringent than intended for printed publications. A new blog's content have to reflect what's happening now--not a theme that has been selected weeks ahead of time.

5. Not necessarily Thinking from the particular Audience's Point of view
A lot of internal blogs are usually started from your point of view of what a good executive desires to communicate, as opposed to the actual readers are generally interested in. Be it an internal blog site that pushes business gobbledygook, or a great external blog that makes a "hard sell, " it's easy to turn off the reader. Blogs are usually for sharing insight on an emerging trend, providing thoughts in current news or perhaps openly discussing issues and potential solutions--not for pushing a corporate agenda.

Suggestion: Looking for a great example involving an executive blog done right? Check out Bill Marriott's blog. At 74-years-young, he's chairman in addition to CEO of Marriott International. And whilst he admits to be able to being a "Neanderthal if it comes to technology, " she has managed to get a level to get secure writing his possess blog.

"Launching a blog has verified to be very successful for myself. I'm able to talk using our guests and even our associates regarding whatever I would like, and even people can speak back to myself. I believe blogging provides people together... Really a conversation--an change of ideas, " says Marriott.

A person can read their blog at http://www.blogs.marriott.com/

(c) Bon Vocable Communications 2008

The particular Corporate Communicator is a FREE e-zine that helps corporate communicators do additional with less. To be able to receive our FREE SPECIAL REPORT on building organizational trust, as well as FREE how-to articles and updates on the latest communications-related reports, research and guidelines, visit http://www.bonmotcomms.com/newsletter.html
Read More: http://www.pearltrees.com/estesshapiro12