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Advantages and disadvantages of Television Advertising
Television advertising is virtually all powerful form regarding advertising traditionally, as it is the combination of audio and video advertising messages along with unlimited varieties, as opposed to other means involving advertising like newspapers, magazines, radio channels, and websites. Based on research reviews, people spend four and half-hours viewing television as it is definitely most common leisure time activity. As the result, many times television set is considered because 'king' of advertising media as this has so much impact on men and women. It is also considered as 'king' of advertising expenses (expensive).

Before an item is advertised, market research is carried out to know the response of consumer about the product. Television marketing should adhere to many strict specifications (restrictions). Television adverts have proved in order to be successful in election campaign involving a politician because they influence the public views. In tv set advertisement, animated advertisements are extremely popular (Kellogg's) and therefore are long jogging (series of advertisements can be done). According to OECD communications outlook i b?rjan p? tv?tusentalet, in US Television set advertising shared 37% of total advertising revenue.

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Though television advertising may not make a good instant sale such as search engine advertising, it strongly influences customers and slowly persuades the particular target market.

� Television advertising permits the product to hit large number involving people (at local and national level) in short course of time.
� Television helps inside conveying a communication (advertisement) with visuals, noise and action.
� Advertisements can in addition target local people with independent stations and local cable connection network channels.
� Different segments of people like children, residence wives, young folks are targeted simply by organization through diverse channels (cartoon) with different timings (time when many folks watch TV).
� They provide flexibility and selectivity options for customers to select an item offered by many companies.
� Creative television ads can easily entice people and makes them to buy products. This is very advantageous for smaller businesses.

Disadvantages regarding TV advertising:

� Costs involved in television advertising is very high as it need to become repeated for several periods and so it costs more to be able to air advertisements on television channels.
� Television advertisements happen to be short, so they really do not convey considerably more in regards to the product.
� Television advertisements happen to be sometimes obscure (mess up), as they do not show relevant information on products.
� If tv set advertisements are certainly not creative then men and women do not show interest to observe them and carry out not buy the particular products.
� A few times TV advertisements will be in such a way of which people usually do not consider it, so they carry out not buy the particular products.
� That is difficult to modify television advertisements as opposed to advertisements of print out media.
� Producing a television advertisement requires hiring scriptwriters, actors, video editors, or even an advertising company. So , it is a complicated procedure.

Television advertisements possess both advantages and disadvantages. When deservingly chosen and right presented in line with the purpose helps businesses to reach their goal customers flawlessly.

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