Notes

Introduction To SEO: What Is SEO?

Tough concern, "What is SEO?". As with pretty much all internet-related terms, ideas and principles, that of "SEO" does not have a distinct meaning and it is a blurry concept in the majority of people's mind.

Still, what is SEO? Considering that there is no supreme, completely comprehensible definition for "SEO", the only way to go is to take a look at several definitions and attempt to combine them in order to have the best point of view.

Wikipedia: "Search engine optimization (SEO) is a set of methodologies focused on improving the visibility of a website in search engine listings. The term likewise describes a market of consultants that perform optimization tasks on behalf of customer websites."

Fakezilla: "The modifications that are made to the content and code of a website in order to increase its rankings in the results pages of online search engine and directories. These changes may include rewording body copy, modifying Title or Meta tags, elimination of Frames or Flash content, and the looking for of incoming links."

The Web Search Workshop: "The term used to describe the marketing technique of preparing a website to boost its opportunities of being ranked in the top results of a search engine when a relevant search is undertaken. A variety of aspects are very important when optimizing a site, consisting of the material and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually guidelines provided by search engines). Black hat SEOs are those that press the limitation of SEOs and employ some questionable or restricted strategies (according to the standards).

Website NOVA: "acronym for search engine optimization. This is the process of making a website 'search-engine-friendly. 구글백링크 Seo is primarily utilized to increase rankings in SERPs, and effective SEO can increase the capacity of your website and generate more traffic."

Thousands more definitions are readily available, practically as many "SEO guru's" you will find online (" The Guru Problem" is in fact the title of another post to be released soon).
As you can see, no meaning resembles another, however they all tend to assemble to a particular typical understanding.

There are many strategies and tools utilized to achieve SEO goals, and they must NOT be included within a meaning.

Considering that it is not remedy to specify an idea through its tools, here is a definition I have actually created after long deliberations. The idea is to define SEO as follows:

SEO = abbreviation for "Search Engine Optimization", the process of enhancing and tuning a website and gaining online awareness for it, in order to provide targeted visitors and ensure high conversion rates.

When done correctly, SEO activities must:
- make search engines crawl the website;
- make search engines index the website;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- attain high conversion rates amongst the site's visitors.

Because absolutely nothing is conclusive and supreme worldwide of SEO, I 'd like to receive your feedback and remarks: TeaWithEdge.com is a method to call me and speak out about your Marketing issues.

There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (really standards provided by search engines). Black hat SEOs are those that push the limitation of SEOs and employ some doubtful or restricted techniques (according to the standards). These black hat SEO methods are likewise frequently known as spam."

Search engine optimization is mostly used to increase rankings in SERPs, and efficient SEO can increase the potential of your site and bring in more traffic."
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