Notes

Several Executive Blog Mistakes to Avoid
Picture this kind of: After attending an industry conference, one regarding your company's mature executives returns in order to tell you that will she wants to start her personal blog. Nevertheless , when you ask the girl, "Why? " the girl noesn't need a fine answer, apart from that the woman peers at competition companies get their own blogs, and she desires one too.

Certainly this isn't the initial ego-induced communications decision that's ever been made. And using more than a hundred million blogs at present in existence, really easy to observe how an executive could take a "me too" attitude.

But ahead of venturing down this kind of path, it's important to think through your communications method. T here are just as many potential problems as there are generally opportunities for accomplishment. Here are Additional info make when handling an executive blog site and what an individual can do to avoid them.

1. Not necessarily Setting Realistic : or Measurable - Goals
Identifying a clear purpose, as well as realistic and measurable goals, is definitely just as crucial when it comes to a weblog since it is for any kind of other communications effort. Think about just what you're trying in order to achieve. Could it be to be able to increase awareness, switch attitude or motivate action?

2. Not necessarily Keeping the Tone of voice True
Despite typically the embarrassment caused by the fall out regarding highly publicized "fake blogs, " corporations still fail to appreciate the importance regarding keeping an business blog authentic. And even once the afflication of developing new content on the regular basis turns into clear, it's quick to see exactly how an executive would certainly pass the responsibility of writing the or her blog site off to a person in the communications department. Nevertheless , this basically simply another writing task. The actual character of blogs signifies that the man or woman to whom the blog is attributed is usually actually the particular person writing the blog page. With employee have faith in at an all time low, it's certainly not worth risking additional damage. If your current executive is not really inclined to commit to be able to writing the blog him/herself, it's much better not to possess one at all.

3. Not Sourcing Content
The informal nature of websites can make that simple to overlook the particular need to appropriately source information. But providing sourcing details is particularly essential when siting statistics, research, anecdotes and even the like, mainly because it allows readers to dive deeper in the topic if they wish. And copyright issues still implement.

4. Not Posting Frequently
The allure of publishing a blog can have on off quickly for the busy exec. So before starting a blog, get your executive to commit to posting on a regular, frequent basis. Typically the expectations for keeping a blog advanced are much even more stringent than for printed publications. A new blog's content ought to reflect what's occurring now--not a subject which was selected months beforehand.

5. Certainly not Thinking from the Audience's Point of view
Many internal blogs are really started in the viewpoint of what a good executive wants to communicate, as opposed to what the readers are interested in. Whether it is an internal weblog that pushes business gobbledygook, or the external blog that makes a "hard sell, " it's not hard to turn off the particular reader. Blogs usually are for sharing information on an emerging trend, providing thoughts on current news or even openly discussing challenges and potential solutions--not for pushing a corporate agenda.

Suggestion: Looking for some sort of great example regarding an executive blog page done right? Check out out Bill Marriott's blog. At 74-years-young, he's chairman and even CEO of Marriott International. And while Codesmech admits to be able to like a "Neanderthal if it comes to be able to technology, " he is managed to get a stage to get comfortable writing his own personal blog.

"Launching a new blog has proven to be really successful for me personally. I am able to talk using our guests and our associates regarding whatever I need, plus people can discuss back to us. I do believe blogging delivers people together... Really a conversation--an trade of ideas, inches says Marriott.

An individual can read the blog at http://www.blogs.marriott.com/

(c) Bon Mot Communications 2008

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