Notes

Determine customer by their location
It is possible to use location-based marketing in order to connect consumers' online and offline behaviors. Mobile marketing is a great way to reach customers, particularly if they are involved in stationary trading. This allows them to be directly contacted and directed towards the point of sale. You can choose from many strategies, including the type of strategy and location measurement. You should consider geofencing when planning your marketing budget. geofencing flutter Geofencing uses virtual boundaries to allow for the delivery of advertising messages to users who cross them. The technology used determines the area. There are four options: Bluetooth, NFC, WIFI, NFC, and Beacons. Although short-range radio technology allows for high precision, it has a much shorter range than geofencing or other forms of targeting. Or data enrichment is the more popular term.



This strategy is based on location-based services, such GPS modules, GSM module or RFID chips. click here The principle is contextualized advertisements messages. Context is the location. This is determined by the technology described above and indicates a fundamental interest. When a user uses a company application, and is located near the location of the service, it increases the likelihood that they will become customers.

In this context, however, it is important to consider the legal barriers that may arise from privacy protection and data protection. The technical implementation of campaigns is not as difficult as it is for opt-in or permission to send push messages. If done well, location-based market can deliver advertising messages at precisely the right time to the right people, especially for younger target groups who are tech-savvy. When they are nearing the determined location and agree to get push messages then they will get notifications from you. Location-based marketing needs individual user opt-in, normally connected with the application usages. When the user is within range, the application uses mobile location-based service to initiate notifications.

The use of location-based marketing to target customers is an innovative form of targeting. It uses location data and offers users special deals through innovative technology. Not only could you find new customers, but this will also allow you to build long-term customer loyalty. It's more than just delivering advertising messages. It's also about the services that enhance and complete the company’s offering. Customers should receive the correct information at specific times. For example, incentives for buying in a store, extra services, or useful information about promotions and special events, waiting times, and, most importantly, opening hours. Geofencing allows customers to be reached at the right time, at the right place and with the right message during their journey.



Website: https://propellant.media/what-is-geofencing/