Notes

Find Customer Based on Their Location
Location-based marketing can be used to connect consumers' offline and online behavior. Mobile marketing is a great way to reach customers, particularly if they are involved in stationary trading. This allows them to be directly contacted and directed towards the point of sale. Different strategies can be applied to this specific marketing strategy. Geofencing should be considered when budgeting for marketing. get more info Geofencing is a system that creates virtual boundaries. Users who cross these boundaries trigger delivery of ad messages. The technology used determines this area. Beacons, Bluetooth and NFC are all possible options. However, while short-range radio technology provides high precision and range, it is less effective than geofencing. Data enrichment is a more common term.



This type of digital marketing strategy is based upon location-based services such GSM modules, GPS and RFID chips. geo fencing system Contextualized advertising messages are the principle. The context is location, which is determined through the technology mentioned above and shows a fundamental interest in the services offered. A company application is a good way to get a user interested in the service.

Legal obstacles that arise from data protection or privacy protection are important in this context. Push messages can be sent only if you have consented to it. This is in addition to the more technical aspects of a campaign's implementation. If the technical opportunities are used efficiently, location-based advertising can be used to deliver advertising messages to the right audience at the right moment and the right place. If they agree to receive push messages and are close enough to the location, they will be notified. Location-based advertising requires user opt-in. Usually, this is connected to the app usages. This data allows the application to access mobile location services, and notification are initiated when the user falls within range.

Location-based Marketing is a type of targeting that uses location data to provide users with special offers using innovative technology. Not only could you find new customers, but this will also allow you to build long-term customer loyalty. This includes not just the delivery of marketing messages to potential customers but also the services that create and complete the company's service portfolio. Customers must be given accurate information, in specific circumstances. There are many options, such as special discounts for customers who shop at the store, additional services, or information that can be useful about promotions, special events and current waiting times. Geofencing allows customers to be reached at the right time, at the right place and with the right message during their journey.



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