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How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works
How TO ADVERTISE Your Music More Effectively

Knowing how to advertise your music is considered to be THE most important thing you can do for your music business as well as your music career all together. You know it's a thing that must be handled and if you're not making efforts to learn how exactly to market your music more effectively then you ought to know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you're currently managing the most basic elements of a highly effective music marketing campaign.

What do I mean by this?

To begin it is important to assess where you're at at this time and determine if you know and understand exactly what the basic components of an effective music marketing campaign are? Let's face it, in the event that you plan on making a name for yourself in the music industry it's important to realize you'll be investing a great deal of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents into a true "music business" and you have no doubts about the career path you've chosen... then you'll wish to be as efficient and productive as you can possibly be.

Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today's musician.

On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components minus the essential third aspect in a music marketing campaign won't generate maximum returns for the time invested. This just isn't how to market music effectively.

Don't get me wrong, getting the name out there and partaking in conversations with fans can be cool, even self gratifying and it's definitely better than not doing anything at all, but imagine how much far better you'd be if you went to work on most of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

THE ANSWER To Ineffective Music Marketing

The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements which are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 - Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. Everything you do should create a knowledge for you as well as your music all the time. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years to come.

Step #2 - Connect with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online "hangouts" get this to process a breeze. Once you have laid the initial groundwork and you've made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.

Step #3 - Sell Your Stuff (Ask for the sale): This one is vital. If you don't have products to sell... you DON'T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the rest of one's music marketing processes will flow and flourish so easier.

Yes! It's EASIER IN THEORY

I recognize that it's easier to talk about these exact things than it is to create them happen in your job but this is what the music business is focused on so incorporating these procedures into your music business campaign is crucial, or you merely won't last long enough to create dent in the music world.

And that's not what we wish for your music career... could it be?

Again, it could seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.

You'll either spend too much time on creating awareness and connecting with your audience but then neglect to require the sale. Or you'll require the sale solution to often and forget about connecting with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you're not touching all three components of this process on how best to market music, then you're missing the boat and much more importantly... you're fans won't be "feeling" your vibe. They just won't interact with you on a deeper level. Without connection, there is no sales and without sales, you don't have a music business.

Don't Fall Into the Marketing Music Business Trap

You've seen them. They're all over the place. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and delivered to my inbox on a daily basis with headlines like: "Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band". Go ahead... admit it. You've probably sent out something like this yourself at once or another.

Unfortunately there are some issues with this spray and pray technique that'll be blatantly obvious when you stack up a headline like this against my 3 step process. online mastering See the news release handles the "Creating Awareness" aspect and also touches lightly on the "Selling Your Stuff" step but it fails to connect and that my pal is really a no no. It's 100% self interested and sadly, it will fail each time it's used.

Fans and media see right through this. All the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where's the connection? What about the awareness we need BEFORE they ask for the sale?
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