Notes

Geofencing is a popular marketing strategy
Today, smartphones are more than just used for texting or talking. Even smartphone users seldom call or send texts. geofencing traffic oxygen They communicate via integrated communication options such as Facebook Messanger (Whatsapp), Line, and Line. Smartphone owners use their smartphones to communicate with each other and access social media platforms. They can share information such as what they think, feel, where they are, what food they eat, how delicious it is, etc. This is why you, as a business owner should capitalize on this trend and include geofencing marketing in your marketing budget.



This type of marketing strategy is popular for its effectiveness and many other benefits. The company can immediately communicate with potential customers or customers who are located near the location. website If a person has checked-in on Foursquare with his smartphone, they can send them a discount coupon. With the same tool, the company can also identify if a potential customer is heading to his place. As an example, let's suppose you run a restaurant. You could send a push notification to any potential customer who is near your restaurant.

Social media portals with the ability to identify places allow you to share your experiences with people who are connected through them. It is possible for people to share the same experiences through word of mouth. This is a great opportunity for companies. Perhaps a person would have told someone in the past that there was a good place to eat. If they were able to envision it, then there would have been a long conversation. Now, when someone shares their delicious experience in a restaurant, it is possible to pinpoint the exact location via social media. Those who are interested can directly link the information with GPS facilities that will guide it to the location.

Customers may share their experiences with you to increase the likelihood of information being spread quickly. This will help to attract new customers. Information that is shared with friends and family will be much more reliable than information posted by companies. Offer discounts to customers who live within your area. This will allow you to retain customers and encourage them to return to your business.



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