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Geofencing Marketing Strategy: Why It's Popular
Today, smartphones are more than just used for texting or talking. Even smartphone users seldom call or send texts. geofencing You can communicate with them using integrated communication tools such as Facebook Messenger, Whatsapp and Line. In addition to communicating, most smartphone owners also use these devices to access social media platforms where they share any information, what they feel, think, where they are, what they are eating, what they are eating, delicious or not, etc. You should use this trend as a business owner and add geofencing to your marketing budget.



This type of marketing strategy is popular for its effectiveness and many other benefits. The company can immediately communicate with potential customers or customers who are located near the location. that site The company can immediately send a discount code to anyone who has been identified at a particular location, such as when a person checks-in through Foursquare from the smartphone that he is using. With the same tool, the company can also identify if a potential customer is heading to his place. As an example, let's suppose you run a restaurant. Potential customers could receive push notifications about your business when they are near your restaurant.

Social media portals that have facilities to identify locations also allow one to share experiences with friends who are connected to them through the portal. People might hear about the shared experiences via word-of mouth. Companies must be open to this opportunity. It is possible that if someone was to tell them of a good restaurant in the past, they would go on a long discussion to describe it and not the person who told you. Now, when someone shares their delicious experience in a restaurant, it is possible to pinpoint the exact location via social media. People who are interested in the location can connect the information with GPS facilities.

Customers may share their experiences with you to increase the likelihood of information being spread quickly. This will help to attract new customers. Be aware that information shared by friends will be trusted more than any advertisements placed by companies. The most often done is to offer discounts for the next visit for those who are in the range of your location. You can retain customers by offering discounts for the next visit if the customer is within your reach. This way, you might also be able to attract new customers.



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