Notes

Seo Terms For Newbies ? Part 1 Of 2
A newbie is somebody who is completely new to something and SEO is short for Search Engine Optimization. So if that is you, below are a few terms you will be hearing and want to be familiar with.

A year or two ago, SEO did not even exist, so in some manner many of us are newbies. It?s this some tend to be more new than others.



This report on terms, is simply by no means exhaustive but was created being a basic introduction to the word what employed in SEO. At the rate new terms area appearing, when you have ended reading this list someone may have probably invented a whole new term, but a minimum of you could have basic principles. So lets start.

above the fold
This is derived from the mention of the the top portion of a newspaper. Above the fold is used on the Internet to describe the most notable portion of the page how the visitor is able to see without scrolling down.

AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors go through the ads.

AdWords
Google's pay per click marketing (PPC) advertising program. Use AdWords if you want to purchase advertisement to deliver traffic somewhere.

algorithm
Algorithms are complex groups of rules determined by mathematical equations. With regard to SEO the algorithm is how the search engines rank web pages within it?s search engine results. Some SEOers believe that is they can find out the algorithm, they are able to obtain higher search engine rank.

keywords
Also called link text. Is the blue underlined text on web pages that you just click to attend another page or site. (Note: The link does not necessarily have to be blue or underlined but this is the traditional standard).

backlink / back link
A link on another page that links to the page you might be viewing. Also known as inbound link.

click through rate (CTR)
Often employed in Internet marketing to explain the share of users who click a hyperlink or advertisement. IF a website has 100 visitors and 12 go through the link then your page includes a CTR of 12%.

cloaking
The practice employed by some web sites to deliver one page with a search engine for indexing while serving a wholly different page to everyone else. So what the google search sees and any particular item are two various things. It should be noted how the practice of cloaking could possibly get your site banned from the various search engines.

conversion rate (CR)
The percentage of website visitors that deliver your most wanted response (MWR). The CR is a vital measure of the effectiveness of your internet sales effort. If your website is selling an e-book of course, if 3 of all the 100 visitors buys your book then your website includes a CR of 3%.

click this per click. The total cost of an marketing campaign divided from the resulting quantity of unique visitors.

CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banners industry.
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dead link
A link to your page, that don't exists or continues to be moved with a different URL. Search engine spiders regularly remove dead links.

deep linking
The practice of linking for the inner pages of another site - rather than linking to the homepage.

Google bomb / Google bombing
The practice of utilizing anchor-text to make a website show up in the Search Engine Results Pages (SERPs) under keywords which might be out of context to the page. It should be noted that Google is doing their best to avoid this practice.

hand submission
The practice of visiting each internet search engine and directory and submitting the registration form by hand instead of by using a software package. Some systems will not likely accept automated submissions. Same as Manual Submission.

heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the greatest. The heading tags may have significance in SEO with search engines like google appearing to assign more importance to keywords within heading tags.

hidden text
Text over a web page which is visible to spiders and not to human visitors. The aim is to load the page with keywords without deterring from your visitor's experience. This is mostly done by making the words the some color as the background. Most engines like google can now detect hidden text and ponder over it a form of spaming. Pages that have hidden text are penalized or perhaps de-listed.

hit
One hit is a get folders over a web server. A visitor opening a page with 3images will along the way generate 4 hits.

hot linking
The practice of displaying images files, videos etc. on the web page when those files are on another (usually another woman's) server. Effectively your website displays content that utilizes up somebody else's bandwidth. Hot linking is normally considered unethical unless prior permission is obtained.

HTML
Hypertext Markup Language will be the primary language employed to write websites. Consists of tags .

HTTP
Hypertext Transfer Protocol will be the most common transfer protocol used to facilitate communication between servers and browsers.

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Adam White
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