Notes

Email List Rental Versus Sponsored Email Advertising
Building an email list for your business can be done without the cost of an email list rental service. However, most marketers know the importance of these lists and would never risk their own credibility on an email list they created themselves. For these marketers there are other options available to them. It just takes a little more work and consideration to decide which option is best for you and your business.

Email List Rental - The opportunity to leverage a free permission-based association a website has with its email list members. Some of these lists may charge a nominal fee, but the real value comes with those lists that allow you to create your own marketing messages. If you are serious about building a marketing list, one of these types of lists could be a good solution for you. In fact, most email list rental services offer this type of arrangement.

There are some email list rental websites that charge a nominal fee for allowing you to use their product and provide marketing messages. Usually, Marketing of providers have an arrangement in place with a large publishing company. By using their system, they can make it convenient for you to build your own list and publish your marketing messages. After you set up your own account, you and your publisher will both have access to the same lists of email subscribers.

List Rental Pricing - The pricing of your email list rental can vary greatly. Most internet based marketing companies offering list rentals charge by the month or quarter. Other companies charge on a flat rate per email address. Keep in mind, the higher the number of email addresses being rented, the more you will be billed for each month. Be sure to ask any potential hosting company you are considering renting from if there are any fees associated with the renting of your email addresses. Some companies may charge extra for monthly maintenance or upgrades after the first 30 days.

Building Customer Relationships - When you use an online system of renting and selling your lists, you will be building relationships with your potential customers. The more subscribers you have, the more likely your business is to grow. However, when building customer relations with your subscribers, remember to always send the same message to each one. Make sure that each message is relevant to that particular customer and has a special appeal to them. For example, if you have recently added a new product to your business, then send a follow up email promoting the product. Your existing customers who also have the product can also respond by passing on your message.

List Resellability - The ability to resale your email lists allows you to do what you would like to do with them. You can sell them to other potential customers or you can give them away as gifts or give them as promotional products. You can even use them to promote your own products, which is also great. If you plan to use an email list rental system, make sure that you have set it up so that you can easily change the addresses and deliverability to avoid any problems in the future.

Disadvantages - There are some disadvantages to using an email list rental company, one of the most common is that some people will buy email lists from you but won't actually try to market them. This is because many of the people who sign up to your list are there just to receive updates from you, which is a completely different marketing approach than if you were buying email lists. It is common for a potential buyer to feel pressured into buying email lists when you tell them that you are going to give them something free, because they might be interested in trying out your product. They might then decide to try out your product and not even give you a chance to try it out because they feel pressured. You are still losing money when you rent lists because of this.

Marketing , email list rental is a good way to promote your own products without having to spend a lot of money on buying email lists. However, Marketing need to make sure that you understand all of the pros and cons before choosing to use an email list rental service. Just remember that with a little bit of work, it can be very profitable to start promoting your own products with a good-quality email list, even if you aren't looking to hire a publisher. In Marketing , the money you make from a good publisher will pay off greatly when you finally start your own business.
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