Notes

Like Squid Game Content

The dystopian South Korean horror series "Squid Game" has become the most watched Netflix television series, but it is quickly becoming as controversial as it is popular.



The recent controversy surrounding "Squid Game" which has been classified as TV-MA in the United States is related to the growing interest in the show among young children. This includes warnings from an Australian school that children as younger than 6 are playing games from the gory and dark show. Similar warnings were issued in Australia by teachers from Sydney and Western Australia.



In "Squid Game,"" characters compete for a cash prize by participating in challenges that augment classic Korean children's games in which the "losers" being killed at the end of each round. In addition, to emphasize the show's twisted version of child's play these games are staged in highly stylized arenas, like an adult-sized playground for children. These traditional playgrounds for children are often left covered in blood and littered by corpses after each challenge. The show is certainly a craze within children's digital culture.



YouTube Kids has a number of popular channels that capitalize on the "Squid Game” trend. These channels are for viewers who are younger than 12. This YouTube content includes How to Draw "Squid Game", character videos and gameplay videos that are inspired by Roblox's "Squid Game".



"Squid Game" has become a popular theme in these user programmed Roblox games. Many Roblox videos featuring "Squid Game" have hundreds of thousands, if not millions of views.



On both the kids' and main version of YouTube videos targeted at children showcase children (often children) playing these "Squid Game" inspired games in Roblox and Minecraft, with the "Red Light, Green Light" challenge being a popular trend. This challenge is also a popular trend on TikTok, with people emulating the game in a variety of real life settings and in videogames Roblox and Minecraft.



The "Red Light, Green Light" scene has been named one of "Squid Game's" most shared moments: The gigantic animatronic doll acting as a deadly motion sensor in the game has been heavily made into a meme. This doll often features in thumbnails of videos for "Squid Game"-related YouTube content for children.



These YouTube videos of children are innocent. These videos demonstrate how "Squid Game," a digital content platform that is specifically designed for children, has managed to be a sneaky way to access digital content. But the lines between content for children and adults online have always been murky.



YouTube has been at the center of numerous controversy regarding inappropriate content aimed at children. TikTok is also the subject of similar concerns about children's safety and inappropriate content being watched by children. TikTok allows children over 13 years old to have full access to the app, however, there are reports that indicate that children younger than 13 are using it. A U.S. Senate hearing is currently being held to discuss the safety of TikTok's app for children. Federal Trade Commission in 2019 major changes were made to make the distinction between children's and adult content easier to spot on the platform. For instance, creators are now required to inform YouTube that their content is intended for children. Machine-learning is also used to identify videos which clearly target children's audiences.



YouTube is a different platform than broadcast television. YouTube's content is popular with children and often differs from television for children.



YouTube content for children that is a riff on "Squid Game” characters and scenes continues a long-standing trend of "mashups" content for children.



Like "Squid Game" content, "mashup" videos harness the latest trends in themes, search terms and characters, often featuring famous characters in thumbnails and video titles.



The "Momo” phenomenon of 2018 and 2019 mirrors the growing global panic over children taking part in "Squid Game” challenges. A photo of a sinister looking figure went viral on the internet. The image was actually a Japanese sculpture.



International news media covered "Momo," which claimed that the creature appeared in videos for children on YouTube in order to encourage them to take part in dangerous games and challenges.



As is currently happening with regard to "Squid Game,"" official warnings were sent to parents about the "Momo Challenge," advising them to be on guard. It was quickly discovered that the "Momo Challenge" was the viral hoax, was probably a hoax.
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Momo embodied parents' worst fears about the dangers of children's internet usage. Concerns over "Squid Game's" influence on children share a similar tenor: These fears might not be a reaction to actual dangers, but a manifestation of our displeasure at the ease at which adult-oriented media can infiltrate online content aimed at young children.



The turbulent tentacles of "Squid Game's" inter-generational appeal show how streaming media challenges existing notions of "child-appropriate" content.



Adult concerns regarding "Squid Game"'s malign influence on children stem from earlier concerns about this "mashup" as well as about children's interactions with the internet in general.



This article is republished from The Conversation under a Creative Commons license. The original article can be found here.



Jessica Balanzategui, a senior lecturer in cinema and screen studies at Swinburne University of Technology, Hawthorn (Victoria, Australia), is Jessica Balanzategui. She receives financial support from the Australian Children's Television Foundation.


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