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rich media
-digital advertising term for an ad
-advance features like audio, video and other element that encourage viewers to interact and engage the content.
types:
video- convey information in an entertainment way.
audio- sound that uses dialouged,record narration,music and sound effect
image gallery- you can have multiple image within a slideshow. give more variety and prolonged engagement with just visual alone.
interactive maps- guide you to your physical location
graphics- chart,graphs, illustrated images, animated graphics and more. help keep user in a page by engaging them via visual element
infographic- allow you to share tidbits of information in a small space
interactive content- user can interact with like short survey. aalow user to trully become a part of your website.
benefits
grab attension of new audience
build a better user experience
stand out from the competition
user experience
deep understanding of users, what they nees,value,feel about your website.
good U.E
visit
scroll
understand
got what they want
factors influnce U.E
useful
usable
desirable
findable
accessible
credible
valuable
digital citizenship
- holistic and positive approach to helping children to be safe and secure, as well as smart and effective participant in the digital world.
elements:
1. D access
2. D commerce
3. D communication
4. D literacy
5. D etiquete
6. D law
7. D rights/responsible
8. D health wellness
9. D security
6 online sharing persona
altruist- helpful,realible,thoughtful and connected
careerist- more valuable and intelligent
hipster-young people want own unique identity, creative and want be more popular
boomerang- seek validation and reaction after sharing content. they want to be empowered
connector- positivity,creativity,thoughtfullness,calmeness and believe making plans.
selective- caring nature and resourceful, thougthful and informative
good advocacy message
-clear
-concise
-compelling
-contrasting
-credible
audience profiling
demographic- ''who'' is your buyer
- list of characteristic this could be age,gender,location etc
psychograpic- ''why'' they buy
- consumer not-so-visible characteristic this could be interest, activities, opinion, and lifestyle as well as attitude
website management
- building on and maintaining your online space presence.
content management
- regularly add content in your website
- posting blog posts,adding photographs,fixing website page, and the like.
general website support
- backing up your website
website promotion
- improve content and increase exposure of a website to bring more visitors.
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