Notes

Pros and Cons of Television Advertising
Television advertising is most powerful form of advertising traditionally, since it is a new combination of digital advertising messages with unlimited varieties, unlike other means involving advertising like newspapers, magazines, radio areas, and website s. Structured on research reports, people spend four and half-hours watching TV as it is usually most common leisure activity. As a result, often tv is considered while 'king' of advertising and marketing media as that has so very much impact on individuals. What is the Real Price of Your Health is also considered as 'king' of advertising charges (expensive).

Before an item is advertised, market research is conducted to find out the response of consumer in the product. Tv set marketing should follow many strict specifications (restrictions). Television commercials have proved to be able to be successful throughout election campaign associated with a politician since they influence the open public views. In tv set advertisement, animated commercials are very popular (Kellogg's) and they are long jogging (series of commercials can be done). According to OECD communications outlook 2001, in US Tv set advertising shared 37% of total marketing revenue.

Advantages associated with TV advertising:

Nevertheless television advertising may not make an instant sale such as search engine advertising, it strongly influences customers and even slowly persuades the particular target market.

� Television advertising enables the product going to large number of people (at regional and national level) in short period of time.
� Television helps in conveying a communication (advertisement) with visuals, sound and action.
� Advertisements can also target local folks with independent stations and local wire network channels.
� Different segments of folks like children, home wives, young folks are targeted simply by organization through diverse channels (cartoon) at different timings (time from which many folks watch TV).
� They provide versatility and selectivity selections for customers to choose a product offered by many companies.
� Creative television advertisements can easily attract people and makes all of them to buy goods. This is advantageous regarding small enterprises.

Disadvantages associated with TV advertising:

� Costs involved throughout television advertising is very high since it need to be repeated for several instances and so it costs more to be able to air advertisements upon television channels.
� Television advertisements happen to be short, so they really perform not convey considerably more about the product.
� Television advertisements are sometimes obscure (mess up), because they do not show pertinent information on goods.
� If tv advertisements are not creative then individuals do not display interest to notice them and carry out not buy the products.
� Some times TV adverts will probably be in such a way that people do not consider it, so they carry out not buy the products.
� It is difficult to change television advertisements contrary to advertisements of print out media.
� Making a television advertisement consists of hiring scriptwriters, actors, video editors, or even an advertising company. Therefore , it is definitely a complicated method.

Television advertisements have both advantages and disadvantages. When appropriately chosen and right presented based on the aim helps businesses in order to reach their concentrate on customers flawlessly.

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