Notes

Pros and Cons of Television Advertising
Television advertising is almost all powerful form of advertising traditionally, because it is some sort of combination of digital advertising messages along with unlimited varieties, in contrast to other means regarding advertising like newspaper publishers, magazines, radio areas, and websites. Structured on research information, people spend four and half-hours watching television as it is definitely most common leisure time activity. As a result, many times tv set is considered since 'king' of advertising media as this has so very much impact on men and women. It is furthermore considered as 'king' of advertising expenses (expensive).

Before an item is advertised, market research is executed to know the response of consumer on the product. Additional info should comply with many strict requirements (restrictions). Television advertisements have proved to be successful in election campaign involving a politician because they influence the open public views. In tv advertisement, animated ads are very popular (Kellogg's) and therefore are long working (series of commercials can be done). According to OECD communications outlook 2001, in US Television set advertising shared 37% of total marketing revenue.

Advantages involving TV advertising:

Though television advertising may not make the instant sale just like search engine advertising, it firmly influences customers plus slowly persuades the target market.

� Television advertising allows the product heading to large number involving people (at territorial and national level) in short course of time.
� Television helps in conveying some text (advertisement) with visuals, audio and action.
� Advertisements can also target local folks with independent stations and local cable television network channels.
� Different segments of men and women like children, property wives, young individuals are targeted simply by organization through distinct channels (cartoon) at different timings (time where many folks watch TV).
� They provide versatility and selectivity choices for customers to select a product or service offered simply by many companies.
� Creative television commercials can easily appeal to people besides making them to buy goods. This is advantageous intended for small companies.

Disadvantages regarding TV advertising:

� Costs involved throughout television advertising is usually very high mainly because it need to become repeated for several occasions and so it costs more to air advertisements about television channels.
� Television advertisements will be short, so that they do not convey more regarding the product.
� Television advertisements are sometimes obscure (mess up), because they perform not show pertinent information on items.
� If tv set advertisements are not necessarily creative then folks do not present interest to notice them and perform not buy the products.
� Some times TV ads will be in such a way that people do not consider it, so that they perform not buy the products.
� That is difficult to change television advertisements unlike advertisements of produce media.
� Making a television advertisement entails hiring scriptwriters, famous actors, video editors, or an advertising firm. Therefore , it is usually a complicated treatment.

Television advertisements have both advantages plus disadvantages. When deservingly chosen and appropriate presented using the purpose helps businesses in order to reach their concentrate on customers flawlessly.

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