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Lego takes on Minecraft with video game
2 June 2015
Lego, the Danish toy company, has launched a rival video game to Minecraft.
Lego Worlds is available now priced at PS11.99 through the Steam gaming platform. The game will be released in 2016, with both modern and classic playsets, aswell as well-known mini-figures.
Feedback from players will be used to develop features.
Lego already sells Minecraft playsets that allow gamers to build their own virtual creations. Lego Worlds invites fans to do the reverse.
Tom Stone, managing director of TT Games, which will launch Lego Worlds in the coming months, said that it "embodies the physical, Lego brick-building fun that consumers have enjoyed for decades, on a digital platform that offers a completely new kind of experience with the beloved bricks".
"From the editor for bricks-by-brick, to discovering a vast array of characters, objects and creatures that will create your own worlds - the creative possibilities are endless," he added.
Favorite toy
Daniel Goldberg, who has written a book on the growth of Minecraft, said he "was amazed that it's taken them this long".
Srvlst
He said that Minecraft was exactly what Lego could have done 10 years ago.
"I'm certain that it will be a huge success for them."
Markus Persson, the Swedish video games developer who came up with Minecraft has never hidden his enthusiasm for Lego, and it appears to be reciprocal.
David Gram, Lego's Marketing Director, has stated in the past year that "Minecraft was digital Lego." We only wish we had come up with it."
Mr Goldberg believes that Mr Persson Also known as Notch will be "flattered by the match."
He stated that Lego was his most loved toy when he was a kid and was the inspiration behind Minecraft. It was great to see things come full circle."
"I don't think that there will be any animosity. Game developers generally are usually happy when someone copies an existing game."
Lego is not only targeted at children, but also serious adult fans.
Minecraft, which was bought by Microsoft last year it has also been able to draw the attention of both adults and children.
"The audience for Minecraft, has proved itself to be huge, so I'm sure there will be plenty of room for both games," said Mr Goldberg.
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