Notes

We have shortlisted 3 product from the current market compeitiors which are comparable to us.

First, Theres the USB Cup holder.
It's was design by a company called Thanko, from Japan.
Thanko was renown for creating strange but useful USB gadets. As you can see, having it's price set at $106 is relatively unattractive and unaffordable.

Second, the Avex Travel Mug.
This product was designed in the USA, specifically catering for the outdoor activities. it is only able to maintain the temperture of the beverage over a period of time. The period of time varies accordingly to the user. When air enters more frequently, the temperature will reach room temperature faster. This is pointless if the user did not secure the lid properly.

Thirdly, We have the Yeti Rambler.
Yeti rambler was also a product from the USA. It is a similar product like Avex Travel Mug for outdoor activities but with additional features. With auto seal features, it solves the problem Avex could have.

Lastly, Our Cool Lava.
Cool Lava has all the above mentioned features and is affordable. It can also let the user control the temperture of their beverage to their liking.

You might be wondering why we set our price to $22. This is almost a 50%-100% drop in price as compared to the others. An average thermo flask cost roughly $15, why not add a few more dollars and enjoy the same but with additional features that ours provide. As new company are hard to survive in the market, we believe setting our price low could compete with the current field. Our intention is to get more of our product expose to the market. More sales means more exposure and more exposure means more sales.