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The reach of mobile devices makes them an attractive proposition for many industries, including banking, insurance, and the stock market, but the industry making the greatest use of the wave is marketing.
It is not uncommon today for companies to spam consumers with advertising messages highlighting their products. In a world with smartphones and mobile devices where communication is at your fingertips, it is only natural for businesses to use mobile devices as a marketing tool to reach their customers. Logging onto Facebook or LinkedIn through mobile devices gives companies an understanding of the demographics of their potential customers, along with the interests and locations of their customer base.
Companies are using mobile marketing techniques to advertise their products to an increasingly larger audience. These include SMS ads, simple text messages advertising a product, and MMS ads, where they include elements such as audio clips, video clips, and images to market products. Companies also use QR codes, where scanning a bar code enables a customer to visit the business page of the company. Watch this to see how mobile marketing makes use of QR codes. Push notification is a marketing technique notifying you about a new app message at top of the screen, even without opening the app. Companies also use sites such as Facebook, MySpace, and Friendster to reach their target audience.
Using these applications, companies ensure accessibility and a personal touch along with publicity to acquire and engage new customers in real time.
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