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Destinations/Pageviews
when user lands on page of website
Event
when user preforms particular action
Duration
sessions over set amount of time
Pages/Screens per Session
user views amount of pages within session
To start off your analytics correctly : set up your main business objectives, Key strategies to reach them and then the KPI used in tracking the metrics to reach the definable goals.
Custom dimensions
Micro vs Macro conversions
Example: Macro for retail site would be customer buying while micro would be them subscribing to a newsletter
Advanced Filters
predefined vs custom
predefined created by google
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