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- costurile mai scazute, fata de deplasarea cu autoturismul
-preturile mai mici fata de cele ale concurentilor nostri
-produsul sa fie durabil
-aspect placut
-usor de intretinut
-service
Piata tinta reprezinta un segment de piata centrat, caruia firma i se adreseaza in special. Segmentul de piata cel mai bine definit este cel reprezentat de tineri si adolescenti.
Caracteristicile pentru acest segment sunt urmatoarele:
-Varsta: cuprinsa intre 18-34 ani
-Venit: 2000 lei
-Ocupatie: Studenti
-Stil de viata: urban
-Grad de confort: mediu
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