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• As the world is currently growing at an increasing rate with technology we tend to use social media to communicate with each other and also follow trends. At the moment most people are more aware of their health which means that more people are doing exercise and going to the gym. Currently this is extreme benefit for sports brand such as Nike, because that means that a lot of people will start to buy more sports clothing and Nike could potentially use this situation to sell more products and increase brand awareness by perhaps using role models such as professional athletes to promote their brand in the aim for consumers to want to buy the same thing as these role models.
• In terms of social aspects Nike has become very infamous for exploiting workers in the east and the sweatshops that they work in which means that they will receive a bad brand image for making workers work in such poor conditions with poor pay.

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